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Penn Badgley, star of Gossip Girl, was spotted on the streets of NYC this week lookin’ a whole lot like a certain mutant comic book hero we all know and lust over …

… do you think this was intentional? I mean … he looks almost exactly like Hugh Jackman as Wolverine … right down to the wife beater and jowly facial hair. I mean, this can’t be an accident … right? All that’s missing is the adamantium claws and, well, the massively pumped arms and he’d be a dead wringer. Talk about your uncanny X-Man.

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Hugh Jackman, in character as the X-Men mutant Wolverine, is featured in the newest Got Milk? ad in order to promote both BodybyMilk.com and the new film X-Men Origins: Wolverine. Lest you think that a mutant with adamantium claws might not need to worry himself with fortifying his bones with calcium, think again … besides, who doesn’t want to see the beefy Hugh Jackman rockin’ the milk’stache?

The ad copy reads: My power to regenerate might be top secret but my ability to re-energize is simple. Milk has protien to help build muscle and a unique mix of nutrients to help you refuel. So, eat right, train hard and drink lowfat milk. That’s just common mutant sense.

I ain’t gonna lie … Wolverine in the milk’stache looks a bit silly but I suspect that the campaign will inspire may young kids to try and emulate their comic book hero and will be drinking more milk as a result of this ad. I remember that when I was a kid, I was convinced that eating spinach out of the can just like Popeye did would help me grow super strong … just like Popeye. You can imagine my disappointment when I learned otherwise. My first hint that something was amiss was my inability to squeeze the can of spinach open so that I could swallow the contents whole. After a couple bites of the gross canned green stuff … I determined that Popeye had lied to me. I’m pretty sure that kids who will drink more milk because they want to be like Wolverine in this ad won’t endure the same disappointment (unless they think that drinking milk will give them adamantium claws) so I have nothing against this new Got Milk? ad. Drink up, y’all!

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Here are a couple of new promo photos of X-Men member Wolverine taking on the villainous Sabretooth which have been released ahead of an upcoming commercial campaign that will show three different snippets from the new movie X-Men Origins: Wolverine over the course of three different nights on FOX TV. Check out these photos of Wolvie vs. Sabretooth and just Sabretooth/Victor Creed being his simple badass self:

[B]eginning Sunday, Feb. 15, viewers across the nation can witness the origins of one of the year’s most anticipated movies, when Twentieth Century Fox debuts an exclusive, three-part reveal of X-Men Origins: Wolverine, the first chapter in the X-Men saga, on FOX. For this unprecedented promotional event – which is too big for one night – the studio has created three special 60-second spots that will air over the course of three nights on FOX. Together, with one spot leading into the next, the spots will form a narrative revealing the origins of Wolverine, and the epic revolution that pits him and other legends of the X-Men universe against powerful forces determined to eliminate them. The first spot will air Sunday, Feb. 15 during Family Guy (9:00-9:30 PM ET/PT); the second on Monday, Feb. 16 during House (8:00-9:00 PM ET/PT); and the third will air Tuesday, Feb. 17 during American Idol (8:00-10:00 PM ET/PT) on FOX. Following Tuesday’s broadcast of the final spot, all three reveals will be released on Yahoo!

This is brilliant marketing … capitalizing on the hype and generating buzz this early before the movie actually comes out is a pretty smart gamble. Reports of reshoots have got some hardcore fans worried and it appears that the movie studio is doing everything it can to combat those negative fears by putting out as much new content as they can, as soon as they can to try and stem the tide of the naysayers. On the one hand, they risk giving away too much … on the other hand, they really have a chance to get fanboys excited. And one sure way to get fans excited is to keep teasing with one of the most beloved X-Men of all time (one who has since remained absent from any of the X-Men movies) — Gambit/Remy Etienne LeBeau. After the jump, check out a new promo pic of Gambit in action …