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Happy days are here again, Polaroid fans!! As you may recall, in January of 2009 a group called The Impossible Project decided to take on the Herculean task of personally saving the production of Polaroid instant film after the Polaroid company decided to halt production of the film and its instant cameras. The Impossible Project took control of an entire Polaroid film factory, hired the company’s employees and decided to take on the task of producing the film themselves. In October, The Impossible Project announced that the first batch of newly manufactured Polaroid instant film would be made available this year along with a new Polaroid One Step instant camera (in January of this year we got our first look at the new Polaroid PIC 100 instant camera). Yesterday, The Impossible Project made the world announcement concerning the release of their new batch of instant film … here is what the packaging will look like and some deets from yesterday’s press conference announcement:

A group of engineers and enthusiasts who leased an old Polaroid film factory in the Netherlands announced Monday that they had successfully reinvented instant film and will start selling packs this week. The news gives new life to some old Polaroid cameras. The company, called The Impossible Project, will sell film for SX-70 cameras made in the ’70s as well as more recent cameras that take 600-series film. Each film pack will cost $21 and produce eight black-and-white images. The company plans to introduce color film this summer, and expects to make 1 million packs in the first year. The film will be sold online initially, but the company expects to make it available in some stores as well. Polaroid stopped making instant film in 2008 … The revival of instant film was dubbed The Impossible Project because of the complexity of the product, and because key materials used in Polaroid’s formulation were no longer available, so the startup had to figure out a new way to make the film. The original Polaroid Corp. filed for bankruptcy in 2001, followed by the successor company in 2008. Holding company PLR IP now controls the Polaroid brand name, licensing its use mainly to electronics companies. It is not involved in The Impossible Project and the new packs won’t carry the Polaroid brand. However, PLR IP announced in January that new instant-film cameras would be launched this year that can use the packs.

This is truly amazing … do you see what a group of like-minded individuals can accomplish if they work hard enough for it? They can literally do the impossible! Just a couple years ago, the notion of Polaroid instant film was DEAD … now, we have the promise of brand new film to look forward to. As a big Polaroid fan, I couldn’t be more thrilled with this accomplishment. I’m so pleased that Polaroid is on board with this revival … their decision to manufacture a new camera to coincide with he release of this new film is brilliant. People … now is the time to get into taking photos with Polaroid instant cameras!! Now that we have Impossible Project film that will work in Polaroid cameras, there’s no excuse not to get in on the fun. Woot!!

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Woooot!!! Great, great news to pass along today … almost one year after Polaroid decided to halt production of their beloved instant film and a couple of years after they completely halted production of ALL of their instant cameras, the company has decided to heed the call of Polaroid fans to revive the brand. At an event yesterday in Hong Kong, Polaroid announced that they will be relaunching production of their classic Polaroid One Step instant camera and has commissioned The Impossible Project (which came into being after the instant film was no long being produced and whose aim is to “re-start production of analog instant film for vintage Polaroid cameras”) to produce a NEW batch of instant film for the new cameras. Again, I say Woot!!! Here is the full text of the press release that was released yesterday:

We can not wait another day to proudly bring you some very important news which was presented by Polaroid itself at a press conference on October 13th in Hongkong. After all the difficulties and changes of ownership during the last years, the new management of Polaroid now understands the source of the brand’s attraction – which is surprisingly not based in digital cameras but in Dr. Edwin Land’s groundbreaking 1948 invention of Instant Photography, which he ingeniously devised and passionately developed with a lot of care and devotion. Since 2005, it has been our honour and pleasure to celebrate and evoke the sensational and almost mysterious power of Instant Photography in memoriam of Dr. Land. Doing everything in our power to keep this beloved and unique photographic medium alive, we grabbed the chance to take over the last factory producing Instant films from the old Polaroid management and to start The Impossible Project in 2008. Re-inventing a new analog integral film, we are now preparing, supporting and managing the comeback of Instant Photography. Accomplishing this mission and proudly owning the former Polaroid plant in Enschede (NL), as well as already holding the first working hand-coated samples in our trembling hands, we are pleased to herewith announce a history-making cooperation between The Impossible Project and Polaroid: Polaroid will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid® branded Instant Films in the middle of 2010. We feel proud and excited that our ambitions and all the relentless work we have already invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras. Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.

This is such great news!!! There are countless Polaroid fans out there and I know they are rejoicing with me today. Now, it’s unclear how long Polaroid plans to produce these new cameras and it is also unclear how many will be made … but the fact that any of them are being produced at all is really happy news. I’m very excited that the instant film will deffo be produced in the coming year … which means I will be able to use the cameras I already have for years to come!! If you have never had the chance to own a Polaroid instant camera, I urge you to get your hands on one as soon as they are made available. This is great news for photography fans the world over … I am just so thrilled :)

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Those of you who are familiar with my blog know that I have been enjoying a rekindled love affair with Polaroid Instant Photography over the past few months after learning that the Polaroid Company has ceased production of both their instant cameras and instant film. I’ve mentioned a few times how I’ve been hording Polaroid film and have been collecting Polaroid cameras in an effort to “get it while I can”. In the past few days I’ve been hearing about a new project that is underway in Europe that is working to save Polaroid film and come up with an inventive way to start up manufacture of the film again. Pink reader Meredith pointed me to an article that explains how The Impossible Project, headed by Florian Kaps, is hoping to take the business of manufacturing Polaroid film into his own hands so that production of the film can be revived:

For a generation, the Polaroid camera gave near-instant pleasure to millions of users around the world, chronicling everything from births and weddings to the downright explicit. But when digital photography came along in the 1990s – with instant images and the ability to edit and delete pictures before they see the light of day – Polaroid was doomed, its iconic white-framed snaps apparently defunct. When Polaroid announced last February that it would stop production of its instant film, it seemed the much-loved camera was gone forever. But within weeks, a group of users had started a global campaign for the format to return. And now, thanks to an unlikely saviour, their pleas have been heard. If all goes to plan, the Polaroid factory in Enschede, Amsterdam, will soon be making film again thanks to its new owner, an eccentric Austrian artist and businessman named Florian Kaps. Mr Kaps, 39, has dedicated the past five years to instant photography. He set up Polanoid.net, the biggest Polaroid gallery on the web, and the first ever Polaroid-only art gallery in Vienna, called Polanoir. Now he plans to save the film. “The project is more than a business plan; it’s a fight against the idea that everything has to die when it doesn’t create turnover,” said Mr Kaps. Dubbed “The Impossible Project”, the development of new film for Polaroid cameras launches today. Working with the Manchester-based black and white photography company Ilford, the machinery is in place to produce film of two exposure types, each compatible with both the classic SX-70 cameras popular with artists and the more modern 600 series. Work has begun on a prototype. By hiring 11 of the original Polaroid team from the factory floor, Mr Kaps aims to mass produce both colour and black and white film under the Impossible label by December, coinciding with the projected date that existing stocks will run out.

Please, sweet baby Jebus, let this be true. I fear The Impossible Project sounds too good to be true … can a group of individuals and a handful of Polaroid employees really revive the manufacture of Polaroid film? I’m willing to be hopeful but I’m not really counting on it just yet. This is great news tho … just this weekend, I snapped a bunch of really amazing Polaroids and it just kills me to think that one day soon, there may be no more Polaroid film to use anymore. There is still much interest in Polaroid film, the Washington Post published a new article lamenting the loss of Polaroid film just yesterday. I’m deffo keeping my fingers and toes crossed that Kaps and his crew will be successful in this very ambitious endeavor … but in the meantime, I’m still gonna be stocking up on Polaroid film whenever I can. Whether the manufacture of Polaroid film can be saved or not — I still plan to take as many Polaroids as I can, while I still can.

[Source, Source, thanks Meredith]