Pink is the New Blog | Everybody's Business Is My Business » Save Lids To Save Lives http://www.pinkisthenewblog.com Sat, 20 Mar 2010 20:53:15 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Don’t Flip Your Lids, Save Them http://www.pinkisthenewblog.com/2008/10/dont-flip-your-lids-save-them/ http://www.pinkisthenewblog.com/2008/10/dont-flip-your-lids-save-them/#comments Sat, 11 Oct 2008 17:21:31 +0000 It's Trent, Bitch! http://pinkisthenewblog.com/home/?p=9774 Sheryl Crow was the musical performer at Yoplait’s 10th Annual Save Lids To Save Lives event at the Wiltern Theater here in LA last night and was joined by various celebs, including David Arquette and the Sex and the City ladies Kristin Davis and Cynthia Nixon. Here are a few pics from the event’s red carpet last night:


For the past decade, Yoplait has urged its customers to save the pink lids found on their yogurt bottles and send them back into the company who, in turn, converts those lids into a financial donation to breast cancer research. For each lid that they receive between September 1 and December 1, Yoplait will donate 10 cents to Susan G. Komen for the Cure through their Save Lids to Save Lives program. This is an amazing campaign that really shows that the company puts forth a great effort to encourage people to donate to breast cancer research. Last night’s event was a celebration of this campaign and hopefully inspires more people to save those lids and to send them in. You can click HERE for more information on the program.

[Photo credit: Splash News]

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