For a few weeks now, we have seen messages popping up in advertising on posters, billboards and on websites (including right here on Pink is the new Blog) asking the question Who Is Sasha Fierce? Well, at long last, we finally have the answer. [Drum roll, please] It turns out that Sasha Fierce is none other than Beyoncé Knowles herself. Of course, anyone familiar with Beyoncé and her alter-ego nonsense knows that B has been, at times, calling herself Sasha for many months now … but at least now, we know her last name. Here are a couple pics of Beyoncé or Sasha Fierce (not sure which) making her way out of Cipriani restaurant in NYC with her husband Jay-Z last night:

The R&B singer has christened herself “Sasha Fierce” for her new double album, “I Am … Sasha Fierce,” due in stores on Nov. 18, and has released a lengthy justification for the comical moniker. “I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am,” the former Destiny’s Child frontwoman said in a statement. “Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.” Additionally, she has set up a cryptic MySpace page (http://www.myspace.com/sashafierce) that gives a “lucky person” the opportunity to receive a personal message and a gift bag valued at $500.
So … lemme get this straight. Beyoncé created an alter-ego to draw attention away to “protect herself” and is now telling anyone who will listen (and offering a cash prize to anyone interested in giving a damn) that the alter-ego is actually her. Clearly, Beyoncé would make an horrrrrrible superhero cuz she just can’t keep a secret. As you may recall, Beyoncé released 2 music videos recently … and one of them features Ms. Sasha Fierce. Methinks Mrs. Jay-Z has got way too much time on her hands.
[Photo credit: Splash News; Source]