Beyoncé Releases A New Set Of ‘Fierce’ Promo Photos

Put a ring on it
Wednesday, November 12th, 2008

Here are a few new photos of Beyoncé in her guise as alter-ego Sasha Fierce which have been released to promote the release of her upcoming new double-album I Am … Sasha Fierce which is due for release next Tuesday:


Oh yes, Bey has got on her FI-ERCE face, y’all. And while I still think the whole Sasha Fierce thing is a little bit ridic, I suppose she deserves props for going all out and really workin’ this angle. It should be noted that while the CD version of the double album is available from various outlets, the iTunes Deluxe Version of the album will come with two exclusive tracks unavailable anywhere else — Save The Hero (sung by Beyoncé) and Why Don’t You Love Me? (sung by Sasha Fierce). Of the songs I’ve been able to preview thus far, I gotta admit … I really love the Fierce tracks. I guess I’m willing to put up with B’s egomania in order to enjoy her slammin’ album.

[Source]

Who Is Sasha Fierce?

The truth is out there
Thursday, October 23rd, 2008

For a few weeks now, we have seen messages popping up in advertising on posters, billboards and on websites (including right here on Pink is the new Blog) asking the question Who Is Sasha Fierce? Well, at long last, we finally have the answer. [Drum roll, please] It turns out that Sasha Fierce is none other than Beyoncé Knowles herself. Of course, anyone familiar with Beyoncé and her alter-ego nonsense knows that B has been, at times, calling herself Sasha for many months now … but at least now, we know her last name. Here are a couple pics of Beyoncé or Sasha Fierce (not sure which) making her way out of Cipriani restaurant in NYC with her husband Jay-Z last night:


The R&B singer has christened herself “Sasha Fierce” for her new double album, “I Am … Sasha Fierce,” due in stores on Nov. 18, and has released a lengthy justification for the comical moniker. “I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am,” the former Destiny’s Child frontwoman said in a statement. “Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.” Additionally, she has set up a cryptic MySpace page (http://www.myspace.com/sashafierce) that gives a “lucky person” the opportunity to receive a personal message and a gift bag valued at $500.

So … lemme get this straight. Beyoncé created an alter-ego to draw attention away to “protect herself” and is now telling anyone who will listen (and offering a cash prize to anyone interested in giving a damn) that the alter-ego is actually her. Clearly, Beyoncé would make an horrrrrrible superhero cuz she just can’t keep a secret. As you may recall, Beyoncé released 2 music videos recently … and one of them features Ms. Sasha Fierce. Methinks Mrs. Jay-Z has got way too much time on her hands.

[Photo credit: Splash News; Source]