Sacha Baron Cohen brought his Brüno circus to Hollywood, CA yesterday for the LA premiere of his new film. Dressed in military hotpants atop a mirror-ball bedazzled tank and brandishing a jewel-encrusted bazooka, his Brüno character rolled into town for the lavish premiere. Here are a few pics from yesterday’s event:

As some of you may be well aware by now, Michael Jackson’s death even touched the Hollywood premiere of Brüno yesterday. Not only was MJ’s star on the Hollywood Walk of Fame covered up by the red carpet set up for the premiere (which barred fans from being able to pay tribute to the late singer until after the premiere was over) but a scene in the film was removed out of respect for the late singer. La Toya Jackson, MJ’s older sister, was punk’d in the film and both she and MJ were mocked in the final cut of the film. The offending scene was taken out completely from the film before the movie premiered here in LA out of respect for Michael Jackson. I understand that the rest of the premiere went off without a hitch, tho. Brüno opens in theaters on July 10 so there may still be more of these over-the-top premieres to come. Next up, NYC?

[Photo credit: Splash News]

Sacha Baron Cohen continued his movie promo tour across Europe over the weekend when he brought the Brüno party to Berlin, Germany. Cohen also brought along a few friends to help promote the film … friends who joined him in wearing full-body knitted costumes that were anatomically correct:

Altho the genitals that were on display at the Berlin premiere of Brüno were not real, I thought it best to cover-up the naughty bits for those of you who may be reading the goss from work … church … or some other place that might frown upon the sight of knitted penises and testicles. After the jump, check out the uncensored photos from the Brüno Berlin premiere along with some deets about the event itself …

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Sacha Baron Cohen, in character as Brüno, is featured on the cover and in the pages of the new Comedy issue of GQ magazine. As you may already know, Cohen’s new film sometimes referred to as Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt will open in theaters in July and this appearance in the men’s style mag comes just in time to promote the film. Here is Brüno’s GQ coverphoto along with a portion of his coverstory interview:

Hey, Brüno, I recently started collecting unemployment. Any style tips for someone on a tight budget?
Times are hard, but if you shop around und are prepared to vear some things twice before throwing zem avay, it is still possible to look good on a clothing budget of about $20,000 a veek. Ich mean, obwiously you vill need a bit more zan zat if you are planning on leaving ze house.

Dear Brüno, the United States military is constantly trying to update its battle gear in the field. Are there ways you would modify the current uniform?
In mein country it’s verboten for ze soldiers to shtup each other—as ein result, to keep ze cravings at bay, over 80 percent of ze Austrian army vear Dickorette patches as part of zeir uniform. Army uniforms have to change; camo zese days ist ein total nicht nicht. I mean come on, it hasn’t been on ze runvays for over fourteen seasons now! For spring-summer 2010, ich vould put ze U.S. Army in bright pastels und slogan T-shirts, stuff like “Soldier Boy” or “Shoot Me from Behind.”

Yes, yes … cute. Cohen, in character, giving men style tips in GQ magazine is kinda cute but — in my honest opinion — not terribly funny. He does give a few zingers but … meh, I’ve read funnier. After the jump, check out a whole slew of photos from Brüno’s GQ photospread — including a few snaps with the Birmingham High School football team (from Van Nuys, CA) …

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Confirming what many folks had already suspected (and one MTV writer had previously confirmed himself), Eminem spoke with Rap Radar and admitted that he was totally in on the ass-in-face gag that comic Sacha Baron Cohen pulled off at the 2009 MTV Movie Awards this past Sunday night. As you may recall, Cohen — while promoting his upcoming new movie Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male — descended from the rafters dressed as an angel and landed in Eminem’s lap, making sure to thrust his entire bare ass in his face in the process. Eminem, who looked visibly upset, got up and stormed out of the awards show ceremony. Today we learn from him that the whole thing was staged from the start. Here is a pic of Em and Sacha at the MTV Movie Awards rehearsal and portions of his interview with Rap Radar:

Three days ago at the MTV Movie Awards, Sacha Baron Cohen caused a firestorm as “Bruno” when he landed ass first on Eminem. Many speculated for the days whether the stunt was staged or real, with everyone speaking except the man himself. Breaking his silence, Em spoke exclusively to Rap Radar about the entire “ordeal”.

After you left the ceremony, where did you go?
After the ceremony I went back to my hotel and laughed uncontrollably for about 3 hours. Especially after I saw it on air.

And that, folks, should settle matters. I am very glad to know that Eminem is a good sport and that he can take a joke, especially being the prankster that he is. The producers of the 2009 MTV Movie Awards (headed by Mark Burnett Productions) should deffo be commended on pulling off a great awards show this year. They managed to put on an entertaining show and pulled off a gag that got a lot of buzz for days to come after it was all said and done. Staged or not, you’ve got to admit that the gag was pretty funny. Well done, MTV, Eminem and Sacha Baron Cohen.

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Clearly, the folks who voted for the 2009 MTV Movie Awards were BIG Twilight fans because they chose to heap numerous awards on the film and its actors over bigger movie blockbusters like Batman: The Dark Knight and the Academy Award winning film Slumdog Millionaire. The show should’ve been renamed the 2009 MTV Twilight Awards cuz, really, that’s what the whole thing turned out to be. Here are a few pics of some of the red carpet arrivals at the Gibson Amphitheater at Universal Studios in Hollywood, CA, a run-down of what went down last night and some pics from the show itself:

The MTV Movie Awards were a blood bath Sunday night with “Twilight” taking five trophies, including best movie. But it was Sacha Baron Cohen who gave the show its trademark bizarro moment when he landed upside-down on the lap of Eminem, who may or may not have been deeply offended. “Twilight,” the popular vampire drama starring Robert Pattinson and Kristen Stewart, sucked up golden popcorn trophies for best movie, best fight, best kiss, breakthrough male performance and female performance during Sunday’s freewheeling and often-bleeped ceremony at the Gibson Amphitheatre in Universal City, Calif. “The fans are the ultimate driving force,” Stewart said while accepting her best female performance trophy (which she promptly dropped on the floor, breaking off a chunk of the golden popcorn). Awards were decided by fan votes. Other winners included “High School Musical 3: Senior Year” star Zac Efron for male performance and his co-star Ashley Tisdale for female breakthrough performance. Miley Cyrus accepted the best song from a movie prize for “The Climb” from “Hannah Montana: The Movie,” preventing “Twilight” from sweeping all six nominated categories. An award new to this year, the “WTF moment,” went to Amy Poehler’s scene in “Baby Mama” where she urinates in a sink. But even that was upstaged by Baron Cohen, who flew in on a wire, hanging above the audience. Dressed as flamboyant character “Bruno” in a pair of feathery white wings and his rear end mostly exposed, the comedian crashed into an overhead obstacle and was lowered headfirst into the lap of Eminem, his bare hindquarters in the rapper’s face. “Is the real Slim Shady about to stand up?” chirped Baron Cohen. Eminem seemed visibly upset by the encounter, and members of his entourage roughly removed Baron Cohen as the rapper struggled to get out. But had the rapper’s self-styled homophobic character been punked by Baron Cohen and MTV, or was he in on the elaborate stunt? Free of the scene, Eminem stormed out with his entourage in tow — and cameras rolling — and hit the exits. Baron Cohen’s descent to the audience was included in rehearsals, but Eminem — who performed Sunday night — didn’t take part in that piece of the run-through. As the rapper stormed off, it sounded as though he was wearing a microphone, and cameras were in position to record his fast exit, but he was not seen or heard from again. Baron Cohen’s publicist, Matthew Labov, had no comment when reached after the show. A spokeswoman for MTV would not confirm whether Eminem was caught by surprise, and representatives for the rapper did not immediately return requests for comment Sunday night … Besides handing out awards for movies from the past year, MTV debuted new footage from the upcoming films “Transformers: Revenge of the Fallen,” “Harry Potter and the Half Blood Prince” and “New Moon.” The highlight of the “Twilight” sequel clip: A newly buff Taylor Lautner transformed instantly into a giant, menacing canine, fans’ first look at one of the storyline’s werewolves.

LOL. I was surprised that Twilight only won 5 awards … from watching the show, it seemed like the movie won every category announced. It’s very clear that the Twilighters have spoken … and they love their vamps! They also love their awkwardly, fidgety starlet Kristen Stewart … who fumbled and itched her head thruout her acceptance speech for Best Female Performance (she looked like a crack addict pheenin’ for a hit) — and then dropped her award trophy onto the ground. In case you missed it the first time or just wanna watch it again, you can watch the full video of her onstage acceptance speech (and fumble) after the jump …

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The 2009 MTV Movie Awards, held in LA last night, were chock full of fun and memorable moments (which I’ll get to in more detail a little later on today) but none more memorable or more buzzed about than the Sacha Baron Cohen gag played on Detroit rapper Eminem. As he introduced the nominees for Best Male Actor, Cohen in character as the very flamboyant Brüno descended from on high into the lap of Eminem and managed to thrust his bare ass in Em’s face. An obvs pissed off Eminem stormed out of the audience, causing uproarious laughter from the crowd. Some contend the whole thing was staged, I personally think that while Em was in on the initial joke, Cohen and MTV might’ve really got him with the ass in face thing. Here are a few pics of the incident:

Eminem apparently has flown the coop from the MTV Movie Awards after a close encounter with Sacha Baron Cohen. In character as flamboyant fashion reporter “Bruno,” Baron Cohen flew in above Sunday’s award show audience on a wire — and in a pair of feathery white wings and his rear end mostly exposed. But the comedian crashed into an overhead obstacle, and he was lowered into the audience — right into Eminem’s lap, his bare hindquarters in the rapper’s face. Eminem seemed visibly upset at the mishap. Or was it a joke he was in on?

See … Eminem is such a prankster, he made a career of lampooning other celebrities … but he does have a pretty solid track record for not being able to take a joke himself. My guess is that he agreed to be part of a gag but prolly was not let in on the full extent of the final punchline. It’s hard to be sure but he really did look pissed off. After the jump, check out video of the gag and judge for yourself …

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Funnyman Sacha Baron Cohen is at it again … after terrorizing the US a couple of years ago while filming his comedic masterpiece Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Cohen has now set his sights on terrorizing the fashion world for his new film Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male. He is so great with those catchy, witty titles, ain’t he? In any event, Cohen in character as Bruno has been attending fashion shows in Milan this week and even went so far as to crash the runway of Agatha Ruiz de la Prada. Here are a couple pics of Bruno sitting front row at one fashion show …

… and then of him storming the Prada catwalk, which resulted in his arrest:

Comedian Sacha Baron Cohen was taken to a police station yesterday after he brought chaos to the Milan fashion show for the second day running. Despite the increased security after he evaded guards and burst backstage to changing rooms he again managed to get in. Cohen, best known for his bizarre character Borat, caused havoc after storming the catwalk during the Agata Luiz della Prada show. Dressed in a velcro suit he was bundled away by security guards and taken to a nearby police station where he was formally identified. A police officer at Milan Sempione police station said: “A British national by the name of Sacha Baron Cohen was brought here and identified. He did not have any ID documents on him so someone was sent to his hotel when he got here to fetch his passport. He was actually very funny and the first thing he said was ‘Can I make a phone call’ like they do on TV.” Cohen was released without charge and was last night still thought to be in Milan. Earlier this week scantily clad models screamed and security guards dived on him when he burst into a show by Italian designer Iceberg. TV footage screened on Italian TV showed Cohen dressed as his creation Bruno a flamboyant Austrian fashionista. Cohen is in Milan working on a new film called Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male. The movie is being shot in the same documentary style as 2006’s smash hit Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Wearing fake passes, Cohen and his film crew managed to get past security to the backstage area of Italian label Iceberg’s show. The footage showed an actor dressed in head-to-toe velcro and wearing a blonde wig running about, screaming and hurling himself at the clothes racks. Iceberg’s flustered stylist, Paolo Gerani, managed to stop the man and have the crew removed. Fashion houses have since tightened up security, and Baron Cohen and his crew were blocked while attempting to enter the Dsquared. Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male is due out next spring.

I hate to admit it but I kinda think these Sacha Baron Cohen movies are funny. I mean, the first time you hear the jokes they are riotously funny … by the time every dork you run into tries to impress you with their Borat impersonation saying “Sexy time” it’s no longer even remotely funny … but that first time, comedy genius. I have no doubt that this new Bruno movie will be a fun to watch the first time around.

[Photo credit: INFdaily; Source]