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The second issue of the kinda-faux magazine Restless Style is scheduled to be “released” on the hit soap opera The Young and the Restless on June 27 but we get to check out the coverphoto that features singer Katy Perry on the cover right now:

Restless Style is a magazine/website that was recently introduced and launched in the on-going storyline on Y&R but also exists as a real website that kinda bridges the gap between the fantasy world in Genoa City, WI and the real world at large. Personally, I think it’s a brills concept. Restless Style allows the folks at Y&R to incorporate today’s current buzzworthy folks in the show and allows fans of the show to feel a connection to the storyline. We’re only 2 issues in but so far, I think it’s an amazing idea … it’d be great if other TV shows did the same thing. In fact, Gossip Girl is kinda doing this same thing with the official blog they’ve got going on the show’s website (click HERE to read a post about the Gossip Girl kids being sighted in the Hamptons). This new form of interactivity works well with the new Internet savvy kids. But anyways … back to Katy Perry … on this cover, Katy is doing her best Madonna impersonation with this vintage silk dress from The Way We Wore (clearly, Katy is showing Madge some love since Maddy‘s been showing Katy the love in recent interviews). Click HERE to see the full gallery of pics from this photoshoot on the Restless Style website. Sure, the whole concept may feel a bit like a marketing ploy but they’re really only “selling” what fans want … more of the show and celebs that they love.

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