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Awesome news for Polaroid fans today … Polaroid is giving us our first look at the new Polaroid OneStep Instant Camera that they are manufacturing for sale this year to coincide with The Impossible Project‘s plan to produce a new batch of Polaroid Instant Film. Due to the overwhelming outcry from Polaroid Instant Film fans and the amazing hard work of everyone involved with The Impossible Project, Polaroid is moving forward with the introduction of a new instant camera called the Polaroid PIC 1000. Here is text from the Polaroid PIC 1000 press release:

Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010.

Effin’ awesome!! I sincerely hope this resurgence of love for Polaroid Instant Film and cameras will be able to keep production going for many, many years to come. I love the look of this new camera … it really hearkens back to the classic look of the Polaroid OneStep camera from the 1970′s. This is amazingly good news, I can’t wait to pass along other amazing Polaroid news as the year progresses :)

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Woooot!!! Great, great news to pass along today … almost one year after Polaroid decided to halt production of their beloved instant film and a couple of years after they completely halted production of ALL of their instant cameras, the company has decided to heed the call of Polaroid fans to revive the brand. At an event yesterday in Hong Kong, Polaroid announced that they will be relaunching production of their classic Polaroid One Step instant camera and has commissioned The Impossible Project (which came into being after the instant film was no long being produced and whose aim is to “re-start production of analog instant film for vintage Polaroid cameras”) to produce a NEW batch of instant film for the new cameras. Again, I say Woot!!! Here is the full text of the press release that was released yesterday:

We can not wait another day to proudly bring you some very important news which was presented by Polaroid itself at a press conference on October 13th in Hongkong. After all the difficulties and changes of ownership during the last years, the new management of Polaroid now understands the source of the brand’s attraction – which is surprisingly not based in digital cameras but in Dr. Edwin Land’s groundbreaking 1948 invention of Instant Photography, which he ingeniously devised and passionately developed with a lot of care and devotion. Since 2005, it has been our honour and pleasure to celebrate and evoke the sensational and almost mysterious power of Instant Photography in memoriam of Dr. Land. Doing everything in our power to keep this beloved and unique photographic medium alive, we grabbed the chance to take over the last factory producing Instant films from the old Polaroid management and to start The Impossible Project in 2008. Re-inventing a new analog integral film, we are now preparing, supporting and managing the comeback of Instant Photography. Accomplishing this mission and proudly owning the former Polaroid plant in Enschede (NL), as well as already holding the first working hand-coated samples in our trembling hands, we are pleased to herewith announce a history-making cooperation between The Impossible Project and Polaroid: Polaroid will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid® branded Instant Films in the middle of 2010. We feel proud and excited that our ambitions and all the relentless work we have already invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras. Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.

This is such great news!!! There are countless Polaroid fans out there and I know they are rejoicing with me today. Now, it’s unclear how long Polaroid plans to produce these new cameras and it is also unclear how many will be made … but the fact that any of them are being produced at all is really happy news. I’m very excited that the instant film will deffo be produced in the coming year … which means I will be able to use the cameras I already have for years to come!! If you have never had the chance to own a Polaroid instant camera, I urge you to get your hands on one as soon as they are made available. This is great news for photography fans the world over … I am just so thrilled :)

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