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The X Factor has signed Pepsi as one of its major sponsors and will debut a new commercial that pays homage to Music Icons that have featured in previous Pepsi commercials. Starting with Michael Jackson, the commercial shows snippets from Pepsi commercials that featured Ray Charles, Britney Spears, Kanye West and Mariah Carey … the commercial asks, Who’s Next? … implying that the next music icon may come from The X Factor. It’s a great clip, check it out below.

In late March we got to see some photos from the beach set of a new Pepsi commercial that will feature soccer stud David Beckham and actress Sofia Vergara. A few weeks later, Pepsi released a “behind the scenes” video that showed Becks on the commercial set doing some pretty amazing things with his balls … er, his soccer balls. Today we get to see the actual commercial itself. Check out the Twitter-inspired commercial for Pepsi starring Sofia and Becks.

A couple of weeks ago, we saw photos of David Beckham and Modern Family actress Sofia Vergara on the beachy set of a new Pepsi commercial and today we get to see a “behind the scenes” viral video that Pepsi released from the shoot. In the video, Becks seemingly makes 3 IMPOSSIBLE soccer kicks that are purported as genuine … but looks totally unreal to me. Check out the video below and judge for yourselves.

Longtime Pepsi celebrity spokesmodel David Beckham teamed up with Modern Family star Sofia Vergara here in SoCal earlier today to film a Pepsi commercial together. Becks and Sofia were spotted on the commercial set on a beach in Santa Monica, CA paling around in between takes. Sofia looked really comfortable lounging on her beach chair while Becks looked dashingly handsome just standing around with his ball in his hand looking hot.

Super Bowl XLIV is just 2 days away but the party has already gotten started in Miami, FL this week. Rihanna performed a special pre-Super Bowl concert, sponsored by Pepsi, for throngs of eager fans. As you can see from the photos below, Ri Ri busted out one of her more interesting outfits for the occasion:

She’s become famous for her eccentric stage fashion, and last night Rihanna didn’t disappoint as she took to the stage in in Miami, Florida. The pop star paraded around on stage at the Pepsi Super Bowl Fan Jam in a peculiar one-shoulder, one-leg catsuit that featured white trimming. Her black strapless bra was on show, and she completed the look with fishnet tights, black leather gloves and huge blonde quiff. The ensemble was created by styling duo Mariel Haenn and Rob Zangardi, who regularly work with Rihanna on her costumes and red carpet attire. She stormed the stage with a medley of her hits, including Wait Your Turn, Disturbia and Russian Roulette. The Barbadian star is one of a host of celebs who singed up for the concerts, including Timberland, who joined her onstage during the set. A second gig will be held on today, featuring the likes of Nelly Furtado, Paulina Rubio and Pitbull. The two day event comes ahead of Sunday’s Super Bowl XLIV, where the Indianapolis Colts will take on the New Orleans Saints.

I suspect these performances will be broadcast at some point on Super Bowl Sunday but just in case they don’t you can check out a short clip of Rihanna performing Wait Your Turn (The Wait Is Ova) during this Pepsi Smash concert in Miami, FL last night — after the jump …

Yesterday we saw new previously unseen footage recently made available of the horrific burn accident that Michael Jackson suffered on the set of a Pepsi commercial that he and his brothers were filming back in January 1984. For the most part, everyone was well aware that MJ suffered an accident that left his head severely burned but, until yesterday, we had never seen exactly how the accident occurred. Today, Pepsi Cola Co. issued a statement in response to the release of that footage because, well, their commercial was the site of MJ‘s accident. Here is the full text of Pepsi‘s statement about the accident:

Pepsi has responded to yesterday’s appearance on the internet of footage of Michael Jackson being burned while filming an ad for the soft drink in 1984. Contacted by EW about the material, which was posted by US Weekly, Pepsi spokeswoman Nicole Bradley sent the following statement.

“We don’t know how the footage became available. Twenty-five years later, we’d question why anyone would want to share such frightening images. It was a terrifying event that we’ll never forget. We were grateful for Michael’s recovery and for the chance to continue working with him on a number of successful projects. As for Michael as an artist, his music helped us define a generation and, like everyone else, we’re deeply saddened by his passing.”

Bradley also told EW that the company is not currently attempting to get the footage taken down and that Pepsi itself may well not own the rights to the material. “We don’t know where it came from,” she says. “We don’t know what that footage is. It’s 25 years ago. We don’t know who owns it, so we have no recourse as far as I know. I can only tell you what I know. We didn’t put it up and we don’t know where it came from.”

It makes sense that Pepsi would want to express outrage at the release of the footage. 25 years later, they are being associated again with a terrible accident that severely injured the biggest pop star of our time. It totally makes sense that they would want to distance themselves from the whole thing all over again. I don’t exactly recall what their position was at the time of the accident but I don’t really remember that they were too keen to talk about it back then either. As I said yesterday, if blogging existed back in ’84 we would’ve seen this footage back then. Because the accident was such a huge event in MJ‘s life, it’s natural that we would want to know exactly what happened. In the end, I don’t think that anyone should feel any ill will towards Pepsi for this unfortunate accident. If we really want to blame them for something, how about Crystal Pepsi? I mean … yeah … WTF? was that all about?

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Back in 1984, Michael Jackson and his brothers filmed a commercial for Pepsi Cola in order to promote their Victory Tour and very famously suffered an accident on the set that caused his hair to catch fire, scarring him for life. MJ would go on to be a Pepsi spokesmodel for many years after the accident but that one incident became part of MJ history for all time. There has been footage of the accident for many, many years but US Weekly managed to scrounge up new footage of the accident that gives the most clear view of what happened to MJ on the set of that commercial shoot. The magazine makes the assertion that it was because of this fire accident that MJ got addicted to pain medication:

Usmagazine.com has exclusive, never-before-seen footage of Michael Jackson’s Pepsi commercial accident, filmed in L.A.’s Shrine Auditorium on Jan. 27, 1984. The clip shows one take where the pyrotechnics exploded as planned — after Jackson descended the stairs and began performing with his brothers. On the sixth take, though, things went horribly wrong: The fireworks erupted too early, igniting Jackson’s head in flames. Jackson is at first unaware he’s on fire, and continues dancing. He was never the same after the accident, reports the new issue of Us Weekly, on stands today. To relieve the second and third-degree burns on his scalp and body (and later to help him tolerate multiple surgeries on the scorched spot on his head), Jackson was prescribed several medications — which kicked off his addiction to painkillers and obsession with plastic surgery, multiple sources tell Us.

Wow … this new footage is pretty incredible. I’ve seen the footage previously made available but this is the most clear view of what happened on that fateful day. You can tell that MJ didn’t even know his hair was on fire until men jumped on stage to douse his head with fire extinguishers. After the jump, check out the video in full — be warned: the clip auto-plays …

This week’s issue of Entertainment Weekly will pay tribute to the late Michael Jackson by devoting 28 pages of the new issue to his memory, his impact on the world of pop culture and looking back at the mag’s coverage of his long career. Additionally, author Stephen King contributes an article to the mag on his memories of Michael Jackson. Here is the cover of this week’s issue of Entertainment Weekly:

From the press release: NEW YORK – This week’s issue of Entertainment Weekly devotes 28 pages to Michael Jackson’s mysterious death, his fascinating life, and, most important, his music. With four separate tribute covers available online at www.ew.com/mjcover, fans can collect them all. The covers feature Jackson singing at home in 1972; on the set of the “Thriller” video in 1983; a portrait taken in 1983; and performing in New York City on Sept. 10, 2001. Inside the issue we have an essay that takes a look at his final days and his astounding legacy, his life in pictures via a timeline that goes inside the world of an elusive superstar, an in depth critical guide to his albums, the songs you need for the essential Michael Jackson playlist, the greatest videos – our critic picks the top 10, from “Rock With You” to “Thriller” to “Scream,” and an essay by Stephen King who writes about working with Jackson on the 1997 video Ghosts.

A CRITIC’S LOOK AT THE ALBUMS

From pint-size, remarkably self-possessed child star with his brothers in the Jackson 5 to burgeoning ‘70s solo star, ‘80s mega-icon, and beyond, Entertainment Weekly takes an in-depth look at Michael Jackson’s musical career and grades the below albums.

Jackson with the Jackson 5:

Diana Ross Presents the Jackson 5, 1969: A-
ABC, 1970: A
Third Album, 1970: A
Maybe Tomorrow, 1971: A-
Destiny, 1978: B

Jackson’s Solo Career:

Got to Be There, 1972: B+
Ben, 1972: B
Music & Me, 1973: B
Forever, Michael, 1975: B-
Off the Wall, 1979: A-
Thriller, 1982: A
Bad, 1987: B+
Dangerous, 1991: B+
HIStory, 1995: B
Blood on the Dance Floor/History in the Mix, 1997: B-
Invincible, 2001: C+

As I mentioned above, Stephen King penned a memorial of MJ for this issue which you can read after the jump. Additionally, I mentioned over the weekend that Time published a tribute issue of their magazine in honor of Michael Jackson and the fine folks at ONTD! provide some scans from inside the mag that, IMHO, absolutely sum up MJ‘s life perfectly. Check it all out after the jump …

After enjoying a fairly successful relationship on both parts for the last decade, David Beckham has let his product endorsement contract with Pepsi Cola run out so that he can reportedly shift his focus to other of his more recent product endorsements … but I can’t help but wonder … could a deal with Coca-Cola be in the near future?

DAVID BECKHAM has canned his big money deal with Pepsi after TEN YEARS as the face of the soft drinks giant. Becks, 33, has thrilled his fans by dressing up as a gladiator, cowboy and surfer for the long-running TV advertising campaign. But the England footie hero, nicknamed Goldenballs, is now giving up his £2 million-a-year contract to focus on other work with companies such as Vodafone and Armani. Dad-of-three Becks — currently playing at AC Milan after being loaned out by his US team LA Galaxy — said last night: “I have nothing but good memories of my association with Pepsi. I’ve played a gladiator, a cowboy, a surfer, and worked alongside BEYONCE and JENNIFER LOPEZ as well as some of the biggest names in world football. I hope everyone who has seen the work enjoyed it as much as I enjoyed making it.” Pepsi hailed its work with Becks as “one of the most enduring partnerships in global brand history”. It added: “David’s football legacy will live on, and everyone at Pepsi will continue to be passionate about his success.” But the news will please the Consumer Association, which earlier this year complained to Becks that he was promoting unhealthy products to kids.

Altho pretty much all of Becks‘s Pepsi commercials aired OUTSIDE of the US, I think it’s safe to say that their partnership was truly a match made in heaven. Both sides made a lot of money in the last ten years so I’m sure they are parting ways amicably. BUT, Becks is a very savvy businessman … he would NOT be parting ways with Pepsi if he didn’t think there might be a better deal down the line. I suspect his days of pimpin’ soda pop aren’t over … I guess we’ll have to wait and see. After the jump, as a farewell to Pepsi, check out one of Becks‘s commercials wherein he plays a Wild West Cowboy fighting for a bottle of Pepsi against one of his fútbol cohorts …