Well, well, well … and now we know why Lydia Hearst was so desperate to make a public spectacle of herself this week in NYC by making out with Aubrey O’Day in front of all the paparazzi … apparently, the heiress has been tapped as the new spokesperson for Myla lingerie and mebbe she was lookin’ to drum up a little publicity to sell more undies. Here are a few of Lydia’s promo pics for Myla:

Meh. I thought it was kinda cool when Lydia make her cameo on the season finale of Gossip Girl earlier this year but all this fake carrying on with Aubrey and now this lingerie thing … I’m not really that impressed. It looks like Miss Hearst in on the Paris Hilton train to famewhoredom and I think the world can really do without. Next.
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