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Earlier today news broke that Jennifer Lopez has decided to put her clothing line Sweetface on hiatus but it seems like she is still moving forward with the release of new fragrances. Here is the new promo ad for Jenny from the Block‘s very long line of fragrances, this one called My Glow:

‘My Glow’ is the latest addition to the success that’s called the Glow collection. The original Glow by Jennifer Lopez scent launched in 2003 as her debut perfume and until now has had it’s biggest success out of all of her fragrances. The Glow collection started with Glow and was followed by Miami Glow, Love at First Glow, Glow After Dark, Glow Shimmer and Sunkissed Glow. The fragrance was developed while Jennifer was pregnant with her twins and inspires the relationship a mother has with her child. “Every baby is an angel,” said Jennifer Lopez. Which clearly transpires to the capsule of the flacon which has an angel on it. The bottle is the first out of the Glow collection that has a different shape than usual, the flacon also has a more classic look. The ad campaign was shot in September last year by legendary photographer Carter Smith, who also shot her last editorial for ELLE magazine … ‘My Glow’ will be available in October 2009 at department stores across the country. No word yet if Coty Inc. has plans to also release the fragrance internationally.

My guess is that it costs much less to produce an unending line of smells than it is to produce yearly collections of fug clothing. For those of you interested in smelling like Jennifer Lopez might want to know that My Glow features the top note smells: lavender flower, water lily, freesia — the mid note smells: white rose, wet leaves, peony, Casablanca lily — the base note smells: skin musk, milky sandalwood, precious woods and heliotrope. No smell of desperation just yet, which means that there may be more releases from the Glow fragrance line in the coming months.

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