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New American Idol judge Jennifer Lopez has been a L’Oréal Paris spokesmodel since the 1990′s but she has recently been elevated to the rank of global brand ambassador for the company. J. Lo got herself all dolled up for a new video shoot for L’Oréal in order to present to the world her new “Ever Sleek. Ever Smooth. Ever Beautiful.” persona.

Earlier this week a new ad campaign photo for Feria haircolor by L’Oréal Paris featuring Beyoncé Knowles made its way to the Interweb and astute viewers (you know, people with eyes) noticed that Beyoncé was lookin’ much whiter than she usually looks (which isn’t white at all) and speculation began to go around that the folks at L’Oréal Paris might’ve lightened her skin tone a bit for the ad campaign. But today, E! News reports that L’Oréal Paris is categorically denying that they did any such thing. HMMM. Here is a pic of Beyoncé and the ad in question in a side-by-side comparison so that you can judge for yourself:

Looks can be deceiving. Apparently. Yesterday, a new print ad for L’Oréal Paris’ Feria hair color surfaced, featuring a seemingly paler than usual Beyoncé Knowles. Today, the French cosmetics giant is adamantly denying that it gave its longtime spokeswoman a case of the Michael Jacksons. “Beyoncé Knowles has been a spokesperson for the L’Oréal Paris brand since 2001,” the company said in a statement to E! News, after coming under withering online attacks suggesting the ad (on right, above) lightened more than just the hair color of the brand’s famous face. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oréal Paris altered Ms. Knowles’ features or skin-tone in the campaign for Feria’s hair color.” A rep for the 27-year-old Knowles declined to comment beyond the L’Oréal statement. The ad is appearing in this month’s Elle. So far the magazine has not said anything about possible Pantone issues.

HMM. Well there is no question that Beyoncé looks much lighter in the Feria ad to me so the question becomes, why does her skin tone look so much lighter. It’s possible that the Elle magazine printing may be the cause of the lightening but I dunno if Elle is gonna wanna take on that responsibility. I sincerely hope that this lightening is just an error somewhere along the line and it wasn’t purposely decided by someone that it would be wise to make an African American woman look lighter just to sell more hair color. Tho, we may never get a either an admittance or a solid answer one way or the other.

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