Brody Jenner was on hand at Kitson in West Hollywood, CA last night for a launch event to promote the release of his new denim jeans line called Brody Jenner Jeans. Here is your first look at what the promo materials for Brody’s new jeans line looks like:

Words fail me. I mean, Brody is my dawg and all but … I just don’t know exactly what to say about this … life-size cut out display of Brody Jenner and his low-cut jeans. I mean … HMMM. Anyone?

Here are a couple pics of Brody making his way out of Kitson after the end of the launch event:

To be honest, I’m a bit surprised he wasn’t too embarrassed to show his face after that life-size cut out display of himself was revealed … I mean … wow. Thoughts?

UPDATE: PRAISE JEBUS! This Brody Jenner Jeans thing is not real … thank the gods. I hear from a little birdie in the know that this Kitson event was staged as one of the final challenges for the contestants on Brody’s new reality show Bromance (which is currently filming). Thankfully, the jeans line and the ad campaign have been faked for the show. My faith in Brody has been restored.

Now … if only I could figure out how to get my hands on that life-size stand-up display of Brody and his buttcrack … I’m sure I can find a nice home for it!

[Photo credit: INFdaily]

Here are a few pics from the Kitson launch of Camila Alves’s luxury handbag line MUXO which took place on Robertson Blvd. in West Hollywood, CA last night. As you can see, little baby Levi Alves (who is just about a month old now) was among the attendees at last night’s launch, making his way on the red carpet to support his mama in a baby carrier carried by his father Matthew McConaughey:

Matthew McConaughey and Camila Alves’s son Levi is already the talk of the party. The month-old tot – who has also been to a rock concert – was rushed by dad down the red carpet and into the launch party for Muxo, a luxury handbag collection designed by Alves and her mother, Thursday night. “He’s a very well-behaved baby,” Kitson owner Fraser Ross told PEOPLE. “Camila’s adorable [with him].” Levi spent the evening in a private room with a nanny, but did get several visits from mom and dad. “Camila and her mom have been working on putting [Muxo] together for years, and then all of a sudden it’s like ka-boom,” McConaughey, 38, told PEOPLE. “It’s great. Tonight’s just about celebrating.” The support for Alves, 25, was shared, as was congratulations. “We are here for Camila, and for the baby,” said friend and designer Christian Audigier. “We have not given her the present yet. We will give it to her tonight. It’s a surprise, I cannot tell you.”

Um, I think that “ka-boom” came about right around the time that Camila started going out with Matthew … not that she couldn’t've had success all on her own but, I think his celebrity helped a bit. I’m not that familiar with the MUXO line of bags (tho, the overuse of fringe seems to be a staple of the line) but I have noticed that Matthew likes to be seen carrying around a MUXO leather manbag from time to time. They seem a bit pricey but each one is handmade by Camila and/or her mother (hee hee, I suspect mom has been doing a lot of the work lately). I like the Latino flair that they have … but again, I’m not a fan of fringe. Dunno … are these nice? Would you pony up for one of THESE bad boys?

[Photo credit: Splash News, Wireimage; Source]

Heidi Montag and Spencer Pratt were on hand this past weekend to do an in-store appearance and signing at Kitson in West Hollywood, CA to promote Heidiwood for Anchor Blue’s Club Collection fashion line. Here are a few pics of the illustrious Speidi at this weekend’s event:

Say what you will (and you will say what you will), this couple keeps on workin’ hard to keep their names in the press and their products flying off the shelves. While Lauren LC Conrad’s fashions are languishing on the racks at Kitson (not even a Buy One Get On Free sale is able to move LC’s stuff), I understand that Heidi’s Heidiwood collection is selling very well. It’s all about promotion and Speidi sure know how to promote themselves. They are so well suited for one another … I fully expect they’ll be together forever … possibly, one day, ruling the world. Are you on Team Heidi? C’mon, there have to be some Hills fans out there who enjoy these two.

[Photo credit: Splash News]