“We’re doing it because we love it, and we don’t care what age group we attract"
The brothers known as Jonas are featured on the cover and in the pages of the new issue of Rolling Stone magazine. Try as I might to ignore them, these young men have fully infiltrated pop culture (as evident from their latest magazine cover) and have even started mingling into the goss world (by way of youngest brother Nick’s rekindled romance with Miley Cyrus, essentially making them the Justin and Britney of this new generation) and therefore are finally worth talking about … or at least mentioning. Whether or not they remain worthy of talking about on a daily basis for months and years to come remains to be seen. But, since they are the coverstory band on the new issue of Rolling Stone … well, here we go. Here is the Jonas Brothers coverphoto of the new issue of Rolling Stone magazine along with a portion of their coverstory interview:
If the Jonas Brothers‘ first moment on the cover of Rolling Stone found them reaching the height of teen pop stardom, their latest — on stands this week — finds them pushing for an even loftier goal: musical credibility. “I think we are working to make that trade without having to give anything up,” Kevin Jonas tells Rolling Stone in our cover story. “But I think it will take time, because of where we came from. I would honestly say to anybody, if you were in a band like us, you would take advantage of those platforms too. It’s easy for people to say, ‘No, I’m a real rock & roller,’ but I think you do what you’ve got to do.” Our Jenny Eliscu spent time with the brothers in Los Angeles as they prepared to hit the road in support of their most ambitious album yet, Lines, Vines and Trying Times. The album, the tour and much of what the band does these days seems designed to help facilitate the leap from teen pop to contemporary rock. It’s a challenging feat that few have pulled off. But the brothers are working hard on what they know will be a long, slow march to credibility. Eliscu found Nick on point as the band’s creative lead, putting their touring band through their paces (his brothers have started calling him “Mr. President”), while Kevin helps to steer the Jonas business and image (he even built a foam 3-D scale model of the band’s new stage set, which now takes 180 people to assemble at each show). “We have an operation around us that we run,” Kevin tells Rolling Stone. “It’s not run for us, or dictated to us. Everything that we do, we sign off on.” But even with a strong operation and a lot of hard work, the band knows that teen idols rarely make the leap to “serious artist.” “Personally, I’m not in the band to say, ‘Hey, you need to respect us, take us seriously,’ because that’s kind of stupid,” Joe tells RS. “We’re doing it because we love it, and we don’t care what age group we attract. If they like our music, they like our music, and if they don’t, fine. We don’t need you like our music.”
In the end, I really respect that these young guys have as much control over their careers as they do. They seem pretty grounded and are talented … whether you appreciate their music or not (which I don’t) you have to give them props for doing their thing to the best of their ability and enjoying much success from all of their hard work. Gone are the days when popstars are completely controlled and exploited by larger entities (for example, like Tiffany in the 1980’s who was a huge popstar that had no say about anything and ended up with NOTHING after her career was all said and done). These days, these millionaire tween stars have a lot of control over their careers … it’s pretty incredible. After the jump, check out a few photos from their RS photoshoot …
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