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Actors, musicians, models and more made their way out to the Plunge Bar at Gansevoort Park Avenue in NYC, NY last night for the official launch party for a new collection of Swatch watches. For the past few decades, Swatch has been producing stylish watches of varying inventive design and this month they have launched their latest creation … the New Gent Swatch watch. Here are some of the photos that were snapped on the red carpet at last night’s Swatch premiere event:

Twilight star Nikki Reed played host of last night’s event and like a good Swatch fan, she was spotted wearing more than one watch on each wrist. As you may know, I am a HUGE fan of Swatch watches (or should I say a BIG FAN of Swatch) and have been for many years. I was so excited when Swatch released their Color Code collection earlier this year … and this New Gent collection seems to be an extension of Swatch‘s love of color. I think it’s so cool that folks are loving and wearing Swatches again … and I understand these new Swatch watches are available in stores now or online HERE. Wee!

[Photo credit: Splash News, Wireimage]

Production continues on the third season of Gossip Girl which begins airing next month … earlier this month we saw photos of new castmember Hilary Duff filming her first scenes for the show and today we get to see another photo of her and her female GG cohorts making their way to the Manhattan set yesterday afternoon:

Oh yeah, Penn Badgley is featured in these pics as well but I’m sure he don’t mind gettin’ lumped in with the ladies. I’m really looking forward to the return of this show especially to see if Hil D. will enhance the show or not. Not for nothing but I haven’t actually seen Hilary Duff in anything before so I have nothing to base an early opinion on … I do trust the GG folks to make some great eps so … I’m hopeful. Shoot, no matter what Hilary‘s role on the show will be I deffo know that I’ll be tuning in for Chuck Bass‘s gay kiss :) Woot!!

[Photo credit: X17]