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Actor James Franco has just been announced as the new male celebrity spokesmodel for Gucci‘s new Made to Measure line of tailored clothing. This new Made to Measure line of menswear will be handmade in Italy and will consist of 82 textiles which, according to the just released press announcement, will allow for 178 possible combinations of colors and fabrics. But, I’m guessing, it’s the promo ad campaign that will be getting all of the attention. For the campaign, Franco was photographed in a 1940′s type setting. Click below to check out some photos from the shoot along with the Made to Measure press release.

Various celebs made their way to The Plaza in NYC last night to attend an event to celebrate the Gucci launch of their new Tattoo Heart Collection — which is a limited edition collection of accessories that will benefit UNICEF‘s campaign to aid children affected by HIV/AIDS in Malawi. Here are a few pics from the event’s red carpet arrivals last night:

SMOKING-HOT songbird Rihanna teamed up with Gucci’s Frida Giannini last night at the brand’s Fifth Avenue store for the worldwide launch of the limited-edition Tattoo Heart Collection to benefit UNICEF. Twenty-five percent of sales from the handbags, shoes and accessories ($410-4,995) will benefit children affected by HIV/AIDS in Malawi and Mozambique. Items will be on sale through Jan. 31.

Madonna was in the hiz last night for the Gucci event (despite the fact that she just signed on to be the new face of Louis Vuitton for ’09) lookin’ pretty good … except for pretty much everything she was wearing. I mean, I love me some Madonna, but I think she’s wearing that Hawaiian grass skirt wrong. Rihanna, who is featured in the Gucci ads to promote the Tattoo Heart Collection, was lookin’ pretty fierce in her pretty dress. Blake Lively and Penn Badgley looked like they just showed up for the free eats. After the jump, check out three of Rihanna‘s Tattoo Hearts Collection promo pics …