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David Beckham, who has endorsed products as varied as Emporio Armani Underwear and Sharpie markers, has added a new product line to his endorsement empire — fish sticks. You may recall that a report came out in July that claimed that Becks‘s paid use of GO3 fish oil vitamins was causing a bit of a stink in his romantic life with wife Vicki B. It would seem that Becks‘s affiliation with the GO3 company has moved on to a new phase … they are the creators of this new “health food” product line that Becks was on hand to launch at Wembley Stadium in London this week:

Another day, another product launch for David Beckham. Fresh from helping England to victory in Belarus, the soccer star was performing at Wembley Stadium, where he launched a new healthy food range. Clutching a plate full of fish fingers, the LA Galaxy player waxed lyrical about the importance of healthy eating as he launched the GO3 range. The sports ace was joined by 250 children, who had been let out of school for a few hours, for the high-profile launch at the north west London stadium. Beckham has lent his face and signature to the brand, which has been made by Findus – who have a partnership deal with the English FA – and includes pasta, wraps and omelettes. Beckham has been blamed in the past for the rise in child obesity in the UK after appearing in ads for brands like Pepsi and Walkers crisps. He said: “As a Dad I know how hard it is to get kids to eat the right things. I also know as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices.”

Er … I know that I’ve said previously that David Beckham could sell me anything … but I think that even *I* would have to draw the line at fish sticks. I was never really on board with those fish oil vitamins and this kinda just seals the deal for me. While I can appreciate that the fine folks at GO3 have prolly dumped a whole lotta cash in Becks‘s lap to endorse their products, I think I would have to take a total pass on any of these fishy products. Get the man back in a pair of those skimpy Armani undies and then put a fish stick in his hand and then mebbe we can talk. Until then … no thanks.

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