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In the wake of the on-going controversy stirred up by the Tiger Woods Cheating Scandal, the big name corporations which pay Woods exorbitant sums of money to endorse their products have, thus far, remained loyal to him … except for one. Gatorade has decided to discontinue the sale of Tiger Focus, a sports drink named for Tiger Woods. BUT, lest you think Gatorade decided to cut ties with Woods over all his new cheating scandal biz, it turns out that the decision to axe the drink came BEFORE he got into that car accident that stirred up all of his drama:

Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer’s car accident led to a media firestorm surrounding his personal life. The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods’ home in Florida. The publication’s editor, John Sicher, said he learned of the decision the week of Nov. 9. The brand — a unit of PepsiCo Inc. — says the decision does not have to do with recent events. A spokesman says the decision came several months ago. The drink debuted in March 2008. Beverage Digest estimates it represents less than 5 percent of Gatorade’s volume. Sales volume of Tiger Focus was down 34 percent this year through October.

Interesting timing … I have no doubt that Pepsi decided to kill Tiger Focus due to poor sales but it’s kinda funny that the decision is almost timed with the Tiger Woods Cheating Scandal. It remains to be seen if any of Tiger‘s other big name endorsement deals will go away due to his very public family drama but if his image continues to get dragged thru the crud, he’s bound to pay for it in lost endorsement deals.

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