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Last month we learned that Mariah Carey would be releasing a new fragrance called Forever by Mariah Carey — her 4th after M by Mariah Carey, Luscious Pink by Mariah Carey and Ultra Pink by Mariah Carey (which is a Wal-Mart only exclusive — and yesterday Mimi made an in-store appearance at Macy’s department store in Herald Square, NYC to launch the new smell … here are a few photos from the event:

I understand hordes of Mariah‘s fans, or lambs as they like to be called, packed the aisles at Macy’s to get a glimpse of the diva. Coincidentally (or intentionally), this in-store appearance was also timed with the release of Mimi‘s new album Memoirs of an Imperfect Angel which hit stores yesterday. Yes, yesterday was a big day for Mariah retail … did any of y’all buy either of her new wares available for sale yesterday?

[Photo credit: Splash News]

First there was M by Mariah Carey, then there was Luscious Pink by Mariah Carey and let’s not forget the special edition Wal-Mart only fragrance Ultra Pink by Mariah Carey which we *just* heard about a couple of weekends ago … but now there’s yet another smell released by, you guessed it, Mariah Carey. Mimi is releasing a 4th fragrance this week in a new ad campaign that is launching in beauty magazines. Here is a scan of her latest ad campaign for her latest celebrity fragrance called Forever by Mariah Carey:

Mariah Carey may have pushed back the release of her anticipated new album, but there’s no stopping another launch the beauty maven has in the works. Following the success of her two previous signature scents, M by Mariah Carey and Luscious Pink, the singer is poised to hit another high note with a new fragrance for fall — and she’s debuting her sexy ads online exclusively on PEOPLE.com. “Fragrance is so personal,” she tells PEOPLE, “and Forever captures that glamorous feeling that I want to share with my fans.” The opulent floral scent, which will start at $42 for a 1-oz. spray, will contain notes of lotus blossom, tuberose, gardenia, exotic woods and white musk.

You got a lot of smells, Mrs. Mimi … and you really seem intent on pushing them out one right after another. Granted, she released her first two fragrances with quite a bit of time in between but this new Forever fragrance is comin’ out hot on the heels of her last fragrance Ultra Pink. Is it just me or does something seem … off … about this ad? It kinda looks like her eyes are painted on or something … it’s kinda creepy. But, I digress … Ultra Pink, which can only be got at your friendly neighborhood Wal-Mart, is on sale now but you’re gonna have to wait until next month to pick up this latest fragrance. It remains to be seen if this newest venture will sell well enough to evoke the sweet smell of success or not but something tells me that this won’t be the last we’ll be smelling of Mariah Carey.

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