This commercial is about 30 seconds long … short and to the point. Megan Fox is enticing you to buy Armani Women’s Underwear. After the jump, check out the video and see if her tactic works on YOU …

American actress Megan Fox will strip down to her underwear for Giorgio Armani’s Emporio Armani fashion brand, the Italian design house said on Wednesday. Fox, who starred in the “Transformers” films, follows in the footsteps of “Posh Spice” Victoria Beckham who along with her soccer-playing husband David heads the Emporio Armani autumn/winter underwear campaign. The actress will also be the new official worldwide face for Armani Jeans for next year. Armani said in a statement the soon-to-be unveiled adverts were shot by photographers Mert Alas and Marcus Piggott at the weekend in Lost Angeles. The duo also took the Beckhams’ underwear ad pictures. Last week, the Milan-based fashion house said Portuguese footballer Cristiano Ronaldo would replace David Beckham as the new sports model for Emporio Armani’s men’s underwear.

Shortly after it was announced that Ronaldo would be taking over for Becks, Vicki B. announced that she would not be renewing her Armanimodeling contract either … so it was just a matter of time before the announcement was made as to who would be replacing her. Considering how Megan Fox has saturated the media with her presence in the past couple of years, Armani’s decision to choose her as their new spokesmodel makes sense. It remains to be seen if Megan and Cristiano will appear in ads together like Becks and Posh did during their reign but, if Armani is smart, they will feature their new models together as well as individually. I still think that Armani should’ve done everything in their power to keep Becks on board but … I guess now that it’s a done deal, I’m curious to see what the new ads will look like. What do y’all think … do you want to see Megan Fox modeling Armani women’s underwear on billboards all around the world?

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Truth be told … of all the Armani Underwear ads where Becks has to share the spotlight, I think this is my fave. I mean … right?

[Photo credit: X17]

Victoria Beckham has featured in yet another campaign for fashion label Armani. Reprising her wacky role as a geisha-style lingerie model, Victoria posed provocatively in a metallic bikini and high heels. Having worked her way up to Hollywood royalty from the humble beginnings of Hertfordshire, Victoria is no doubt used to climbing ladders. Notably absent from the shot though is husband David, who regularly features in the campaign with Victoria … This new shot is just the latest in the couple’s multi-million pound advertising deal with the Italian fashion house. Last year, David signed a £20million deal to become the firm’s new global ambassador, while his wife later clinched her own £12million deal to represent Armani underwear.

I ain’t gonna lie … the Armani Underwear ads just don’t do it for me without Becks and his bulge in the mix somewhere but I guess VB’s gotta make her own money somehow. Perhaps this new solo photo of Posh is a signal that mebbe a new solo photo of Becks is on the way? Here’s hoping. Fingers and toes, y’all … fingers and toes.

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These photos were shot by famed fashion photographers Mert Alas and Marcus Piggott in Milan, Italy earlier this year. As some of you may recall, this isn’t the first time Les Beckhams have teamed up to promote Armani Underwear. The couple featured in their first Armani Underwear ad together back in January of this year. I really like these photos … but my preference has to be the first photo … I’m thinking the appeal comes from all the leg spreading that is going on. Oh yeah … whatever Becks is sellin’ in these new campaign ads … I’m buyin’! ;)

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It was only last March that Armani released the last ad featuring Vicki B. and they’re already releasing the next one. Since January, Armani has released 4 Armani Underwear ads featuring Vicki B. and 3 new campaign ads featuring David Beckham. It’s clear that the company is being aggressive with the release of these ads considering how well they are being received all around the world. I’m not sure that I particularly care for this newest ad (I’m not really a fan of the ponytail) but if Armani is still releasing ads featuring VB then mebbe they have a few more ads featuring Becks scheduled for release in the near future (here’s hoping). What do you think …

… do y’all like this new Emporio Armani Underwear Ad featuring VB?

[Photo credit: Splash News]

She has complained in the past of ‘looking really awful naked’, yet it seems Victoria Beckham can’t resist peeling off when it comes to Armani photo shoots. Reclining backwards onto a bed wearing nothing but skimpy underwear, black stilettos and her trademark pout, this is the ex-Spice Girl’s latest lingerie ad for the fashion giant. In these new pictures, the mother-of-three shows off a considerably more curvy figure than she is usually known for. Her provocative pose, assisted by some clever lighting, shows her toned legs and stomach and rounded bottom as she stretches backwards. The flattering shadows in the photo reveal a body most women would envy. It’s not the first time Posh has peeled off her clothes for Armani – in the past she has joined her semi-naked husband David to advertise the lingerie. It is thought to be part of a lucrative deal worth an estimated £32 million in total. The couple, who are parents to Brooklyn, 10, Romeo, six, and Cruz, three, are promoting underwear from the spring/summer collection for the Italian label. The image is part of a series of shots, largely featuring a solo Victoria, taken by celebrated fashion photographers Mert Alas and Marcus Piggott.

I actually quite like this photo … and yes, she does look really toned. She also looks really hungry but, after all these years, I’m pretty sure that is the look she is going for. While I much prefer seeing photos of David Beckham in his undies, I suppose this new photo of VB in her skivvies is a nice harbinger of things to come. Perhaps we’ll be getting more photos of Becks in the Armani undies in the near future? I wouldn’t mind seeing him in pose like this … would you?

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First they conquered England and America, now the Beckhams have made it big in Italy thanks to the unveiling of a giant billboard in central Milan today. David and Victoria have peeled off for yet another Armani advertisement, which for the first time features the couple together in a intimate bedroom scene. The latest smouldering image, in which the football star is seen lying across a bed in just his briefs while Posh sits beside him in lacy lingerie, is part of a lucrative deal which worth an estimated £32 million in total. The couple, who are parents to Brooklyn, 9, Romeo, 6, and Cruz, 3, are promoting underwear from the spring/summer collection for the Italian label. The image is part of a series of shots, largely featuring a solo Victoria, taken by celebrated fashion photographers Mert Alas and Marcus Piggott. Similar advertisements are expected to be rolled out across New York, LA, London, Rome, Paris and Tokyo.

Dang … this is brills. To be honest, and I can’t believe I’m saying this, I hadn’t anticipated that the couple might appear together in a single Armani Underwear ad. I thought for sure that VB would be featured in a full campaign on her own and that Becks *might* appear in another full campaign … but it never occurred to me that they’d team up together. The ad itself is kinda OK … I’d prefer if Becks were laying on his back but I don’t mind the booty shot. Poor Vicki B. looks like she got kicked out of bed ;) I hope this isn’t the last that we’ll see of Becks in his undies … even if VB has to be included, I’ll take what I can get. What do y’all think about this ad?

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VICTORIA BECKHAM has copied husband DAVID by stripping off for a steamy new Giorgio Armani advert. The style-conscious former Spice Girl has previously turned down offers of lingerie photoshoots after moaning she looks “really awful naked”. However Victoria looks anything but in her FIRST ever underwear shoot for the fashion house’s Spring Summer campaign. The £12million modeling deal follows the huge success of David’s eye-popping Armani campaign last summer. He caused mayhem in San Francisco when billboards of the footie star showing off his well-endowed lunchbox were unveiled. And we’re certain body-shy Victoria will cause similar waves after baring almost all. In one snap the singer-turned-designer sprawls provocatively in a polka dot design and high heels on the floor of a dimly-lit hotel room. While in another, Victoria shows off her toned physique as she sits on the edge of an unmade bed. The pictures of Victoria, shot in location in Los Angeles by renowned fashion photographers Maert Alas and Marcus Piggott, are the first in the three-year multi-million pound deal. She said: “It’s an honour to have been selected by Mr Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” While Armani himself praised Victoria as “a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business”.

HMMM … I must admit, VB’s campaign doesn’t have quite the same OOMPH that hubby David Beckham’s campaign had. I recall when we got our first look ever of Becks all squeezed into those tight little white Armani undies … his first photo sent shockwaves around the world. I don’t think that Vicki B’s photos will resonate with the same gusto. After the jump, check out the second Armani campaign photo that features VB in her skivvies to see more …

Again, I have to say that I’m reminded by the Steven Klein photoshoot for W magazine when I see these pics of Vicki B. in her bra and panties. She looks a’ight but I just don’t think the photos have that much pizazz. But, you know, that’s fine … I gotta admit that it’s pretty brills for VB to follow in her husband’s footsteps and appear in these ads. Les Beckhams really know how to capitalize on their fame … this move was a stroke of genius, I really cannot hate. I’m sure we’ll be seeing more photos from this campaign very soon. It is my sincere wish that we’ll be seeing more photos of David Beckham in a new round of Armani Underwear ads as well … fingers and toes and all that. What do Y’ALL think of these pics? Do we like?

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Armani said today that designer and former Spice Girl Victoria Beckham will appear in the worldwide advertising campaign for Emporio Armani Women’s Underwear. The Beckham ads — shot by by Mert Alas and Marcus Piggott — will be unveiled for the spring/summer 2009 season. “Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?” Giorgio Armani said. “Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.” Armani is no stranger to the power of the Beckhams. The designer already managed to stop traffic with steamy Emporio Armani underwear ads featuring David Beckham.

Brilliant idea! I mean … I’m not all that geeked to see more pics of VB in her undies but I think it’s a brilliant idea for Armani to use her in their new campaign. I hope that Becks will also be resigning to appear in ads next year as well … I think it’s safe to say that pretty much everyone on planet Earth is hoping there will be more photos of Becks stuffed into his undies to come. Woot!

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