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This past Sunday we got to see two new images from Rihanna‘s Spring/Summer 2012 ad campaign for Armani Jeans and today, right on cue, we get to check out a couple of new photos from her S/S ’12 ad campaign for Emporio Armani Women’s Underwear. As you may know, Ri Ri is the new celebrity spokesmodel for Emporio Armani so these new Spring/Summer images will be the ones we’ll be seeing in magazines and on billboards in the coming months. Click below to check out the newest photos of Rihanna in Armani‘s finest skivvies.

Last week we got our very first look at Rihanna as the new female celebrity spokesmodel for Armani Jeans and today we get to see the first promo ad photos of her modeling Emporio Armani Women’s Underwear. As you can see from the photos below, the same theme is used for the photos … and yes, sadly, Ri Ri is rocking the same fug blonde wig. The photos are … well … you check ‘em out first and see for yourselves.

Back in January we got to check out the Spring/Summer promo photos for Armani Jeans & Women’s Underwear as modeled by actress Megan Fox. Today we learn that her tenure as Armani model will be short because singer Rihanna has been chosen to replace her as the Armani girl for next season. Out with the Megan and in with the Ri Ri, I suppose.

Earlier this week we got our first look at new promo images of Cristiano Ronaldo in the upcoming Fall/Winter 2010-2011 ad campaign for Emporio Armani Underwear and today we get to check out a new image of Megan Fox in her new Armani Underwear Fall/Winter ’10-’11 ad campaign:

Not to be outdone by soccer stud Cristiano Ronaldo’s drool-worthy men’s campaign, Megan Fox shows off her own sexy assets in the latest round of sizzling women’s ads for Emporio Armani Underwear. And the newly engaged star’s second campaign with the Italian fashion house is just as hot as the first. Posing in the brand’s lacy lingerie sets with artfully undone hair and a come-hither expression on her face, the 24-year-old bombshell oozes sex appeal. Shot on location in Los Angeles, Fox’s fall/winter 2010-2011 Emporio Armani Underwear and Armani Jeans ads will hit billboards around the world beginning in July, to be followed by a commercial starring the steamy siren in September.

Whoa! Megan looks hot in this photo. I much prefer this pic to the ones we saw from the first batch of Emporio Armani Underwear pics she posed for earlier this year. First we see her lookin’ amazing in the pages of Interview magazine, now we see her lookin’ amazing in her underwear … who knew? Wait,I bet Brian Austin Green knew ;) What do y’all think of this hot new photo?

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Last month we got our first look at Megan Fox as the new female celebrity spokesmodel for Emporio Armani Underwear and women’s wear (as you may recall, Cristiano Ronaldo is the male celebrity spokesmodel for Armani) but today we get our first look at Fox’s first video commercial for Armani Underwear. Here are a few screencaps:

This commercial is about 30 seconds long … short and to the point. Megan Fox is enticing you to buy Armani Women’s Underwear. After the jump, check out the video and see if her tactic works on YOU …

Last week we learned the news that footballer Cristiano Ronaldo has been chosen as the new male spokesmodel for Armani Underwear, taking over the modeling reigns from fellow footballer David Beckham. Today we learn that Megan Fox has been tapped as the new female spokesmodel for the designer undies … taking over for Victoria Beckham:

American actress Megan Fox will strip down to her underwear for Giorgio Armani’s Emporio Armani fashion brand, the Italian design house said on Wednesday. Fox, who starred in the “Transformers” films, follows in the footsteps of “Posh Spice” Victoria Beckham who along with her soccer-playing husband David heads the Emporio Armani autumn/winter underwear campaign. The actress will also be the new official worldwide face for Armani Jeans for next year. Armani said in a statement the soon-to-be unveiled adverts were shot by photographers Mert Alas and Marcus Piggott at the weekend in Lost Angeles. The duo also took the Beckhams’ underwear ad pictures. Last week, the Milan-based fashion house said Portuguese footballer Cristiano Ronaldo would replace David Beckham as the new sports model for Emporio Armani’s men’s underwear.

Shortly after it was announced that Ronaldo would be taking over for Becks, Vicki B. announced that she would not be renewing her Armanimodeling contract either … so it was just a matter of time before the announcement was made as to who would be replacing her. Considering how Megan Fox has saturated the media with her presence in the past couple of years, Armani‘s decision to choose her as their new spokesmodel makes sense. It remains to be seen if Megan and Cristiano will appear in ads together like Becks and Posh did during their reign but, if Armani is smart, they will feature their new models together as well as individually. I still think that Armani should’ve done everything in their power to keep Becks on board but … I guess now that it’s a done deal, I’m curious to see what the new ads will look like. What do y’all think … do you want to see Megan Fox modeling Armani women’s underwear on billboards all around the world?

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Victoria Beckham payed a little visit to the Warner Bros. Studios lot in Burbank, CA this week, where The Ellen DeGeneres Show is taped, and was greeted by a huge promo photo of the latest Emporio Armani Underwear ad featuring her husband David Beckham and … Ellen DeGeneres???

Truth be told … of all the Armani Underwear ads where Becks has to share the spotlight, I think this is my fave. I mean … right?

[Photo credit: X17]

Back in May, Victoria Beckham launched her latest batch of solo ad campaign photos for Emporio Armani Women’s Underwear before she teamed up with her hubby David Beckham for a couple of new joint ad campaign photos in July (you can revisit the behind the scenes video from the Armani photoshoot HERE). Today we get to see the latest Armani ad featuring VB all by her lonesome … this time, she’s wearing her undies while climbing a horizontal ladder … which will SURELY inspire folks to rush out and buy bras and panties:

Victoria Beckham has featured in yet another campaign for fashion label Armani. Reprising her wacky role as a geisha-style lingerie model, Victoria posed provocatively in a metallic bikini and high heels. Having worked her way up to Hollywood royalty from the humble beginnings of Hertfordshire, Victoria is no doubt used to climbing ladders. Notably absent from the shot though is husband David, who regularly features in the campaign with Victoria … This new shot is just the latest in the couple’s multi-million pound advertising deal with the Italian fashion house. Last year, David signed a £20million deal to become the firm’s new global ambassador, while his wife later clinched her own £12million deal to represent Armani underwear.

I ain’t gonna lie … the Armani Underwear ads just don’t do it for me without Becks and his bulge in the mix somewhere but I guess VB‘s gotta make her own money somehow. Perhaps this new solo photo of Posh is a signal that mebbe a new solo photo of Becks is on the way? Here’s hoping. Fingers and toes, y’all … fingers and toes.

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Wee!!! It’s a happy day whenever new Emporio Armani Underwear ads featuring David Beckham are released to the masses … and today is one of those days. Just about 3 weeks ago, David Beckham released his latest batch of campaign ad photos for Emporio Armani Underwear and today we get to see Becks in two new photos. Unfortch wifey Victoria Beckham, who features in her own set of campaign ad photos for Emporio Armani Women’s Underwear, is also included in these new promo photos but I think that Becks‘s intense hawtness more than makes up for her inclusion … behold:

These photos were shot by famed fashion photographers Mert Alas and Marcus Piggott in Milan, Italy earlier this year. As some of you may recall, this isn’t the first time Les Beckhams have teamed up to promote Armani Underwear. The couple featured in their first Armani Underwear ad together back in January of this year. I really like these photos … but my preference has to be the first photo … I’m thinking the appeal comes from all the leg spreading that is going on. Oh yeah … whatever Becks is sellin’ in these new campaign ads … I’m buyin’! ;)

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Earlier this year we got our first look at Victoria Beckham in the new worldwide ad campaign for Emporio Armani Women’s Underwear (including an ad that also features an underwear-clad David Beckham) and today we get to check out the latest ad from the campaign. Vicki B., who attended the Metropolitan Museum of Art Costume Institute Gala on Monday night, made an appearance at the Macy’s department store in NYC to unveil the newest Armani Underwear campaign image:

It was only last March that Armani released the last ad featuring Vicki B. and they’re already releasing the next one. Since January, Armani has released 4 Armani Underwear ads featuring Vicki B. and 3 new campaign ads featuring David Beckham. It’s clear that the company is being aggressive with the release of these ads considering how well they are being received all around the world. I’m not sure that I particularly care for this newest ad (I’m not really a fan of the ponytail) but if Armani is still releasing ads featuring VB then mebbe they have a few more ads featuring Becks scheduled for release in the near future (here’s hoping). What do you think …

… do y’all like this new Emporio Armani Underwear Ad featuring VB?

[Photo credit: Splash News]