For the past year or so, David Beckham and his bulging bulge has provided us with much entertainment in his various ad campaign photos for Emporio Armani Underwear. But, as with all good things, Becks’s contract with Armani is up … so Armani had to choose someone else to stuff their bulge into their famous underwear for their new 2010 ad campaign. Clearly Armani really likes having fútbols stuffed into their undies because they have selected Real Madrid footballer Cristiano Ronaldo as their new underwear model:

Portuguese footballer Cristiano Ronaldo, of Real Madrid, will be the next footballer to model underwear for Emporio Armani, in their spring-summer 2010 collection, replacing AC Milan and England footballer David Beckham, Italian sports daily La Gazetta dello Sport announced on Friday. Originally, Armani chose “Shevchenko, then Kaká, both alluring, both footballers, both Milan players – and both fully dressed,” said the paper. When it came to modelling its line of underwear, Armani went for Beckham, on loan to Milan since 2008 and “the most beautiful of them all,” who posed nude, apart from a pair of the Italian fashion house’s boxers. He was also joined by his wife Victoria: both “very sensual,” says the daily. On Friday, the “most beautiful” was traded in for “another delight with the ball,” Cristiano Ronaldo, Real Madrid’s 24-year-old star, the most expensive signing in history and “the most sought after man on the planet” of which his “repeated conquests and chronicles of his steamy nights” are proof, it surmises, The news, which was leaked by sources from both the football and fashion worlds, has still not been made official. According to La Gazzeta, Ronaldo will feature on advertising billboards for Armani’s younger clothes section in all of Europe’s major cities as of February next year. The advertising campaign will most likely take place in Milan, it adds, stressing that this is the first time Giorgio Armani has chosen a footballer that doesn’t play for AC. “This time it’s the turn of the international media’s favourite footballer; one that plays for Real Madrid, drinks champagne with Paris Hilton in Los Angeles and sails his boat around the Mediterranean,” concludes La Gazzeta.

Firstly, let me say that I think it’s foolish of Armani to NOT offer David Beckham a new contract to appear in another year of underwear ads. Yes, it makes sense to switch up models with each new year but Beckham helped Armani reach new heights in underwear sales. If you also consider that with Becks comes his wifey Victoria Beckham in her own underwear ads … it just makes sense. That being said, if they had to replace Becks with anyone it is very smart that they went with another high profile footballer. Cristiano Ronaldo has always struck me as David Beckham, Jr. (but with a crispier tan) so he would be the most natural heir to this campaign. I’m very curious to see what Ronaldo’s Armani underwear ads will look like. Will his bulge measure up … in sales? I guess we will soon find out.

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Victoria Beckham payed a little visit to the Warner Bros. Studios lot in Burbank, CA this week, where The Ellen DeGeneres Show is taped, and was greeted by a huge promo photo of the latest Emporio Armani Underwear ad featuring her husband David Beckham and … Ellen DeGeneres???

Truth be told … of all the Armani Underwear ads where Becks has to share the spotlight, I think this is my fave. I mean … right?

[Photo credit: X17]

Wee!!! It’s a happy day whenever new Emporio Armani Underwear ads featuring David Beckham are released to the masses … and today is one of those days. Just about 3 weeks ago, David Beckham released his latest batch of campaign ad photos for Emporio Armani Underwear and today we get to see Becks in two new photos. Unfortch wifey Victoria Beckham, who features in her own set of campaign ad photos for Emporio Armani Women’s Underwear, is also included in these new promo photos but I think that Becks’s intense hawtness more than makes up for her inclusion … behold:

These photos were shot by famed fashion photographers Mert Alas and Marcus Piggott in Milan, Italy earlier this year. As some of you may recall, this isn’t the first time Les Beckhams have teamed up to promote Armani Underwear. The couple featured in their first Armani Underwear ad together back in January of this year. I really like these photos … but my preference has to be the first photo … I’m thinking the appeal comes from all the leg spreading that is going on. Oh yeah … whatever Becks is sellin’ in these new campaign ads … I’m buyin’! ;)

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Earlier today we got our first look at the newest Emporio Armani Underwear ad that features David Beckham in his short pants … but in my haste to post the photo, I failed to post photos of Becks himself at his in-store appearance at Selfridge’s department store in London, England earlier today … so here you go:

Her sure do look purdy in that snazzy suit, no? Well … yes he does but he looks much more appealing wearing much less. It just so happens that two more Armani Underwear promo ads were also released today along with the first one we saw this morning. After the jump, check ‘em out …

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Woot!! It’s a hap-hap-happy day, y’all!! Armani Underwear has unveiled the newest ad photo that features David Beckham in his sexy smalls and today we get our first look. Becks was on hand at a promo event at Selfridge’s department store earlier today in London, England for the unveiling … Becks, his bulge and a very thick rope are prominently featured in the new photo … check it out:

David Beckham’s got some fine muscles, and he wants the whole world to know it. Which could explain why a six-storey high advert of his chiselled torso was seen gracing the facade of Selfridge’s flagship London store. The celebrated footballer, 34, was on hand to see the unveiling of his impressive new advert for Emporio Armani at the popular store in London today. And his wife Victoria, 35, approved too, as she gave him a kiss upon her arrival at the launch. Although he looked less than enamoured, looking over Victoria’s head as she puckered up. Hundreds of people turned up to see Beckham at the launch of the new Armani advert which caused a similar store to the unveiling of the first advert at San Francisco’s Macy’s store last year. And in the hot new ad, David’s torso looks extra chiselled as he seductively lounges back on a huge rope. Last year Beckham signed a £20 million deal to become the new global ambassador of fashion house Giorgio Armani. The AC Milan star is under contract to front an underwear campaign in a series of billboard and fashion magazine adverts. The three-year deal, in which Beckham will receive an annual fee plus royalties, is unprecedented for any sportsman and will cement his status as the world’s best paid footballer.

Yummo!! Lookin’ good, Becks! I’m surprised how much I like seeing him with the slicked hair’do … it’s a nice look on him, I think. Yes, I realize that it’s difficult to focus on much of anything when he’s just standing there in his undies but — yes, I noticed. As you may recall, earlier this year we got to see a few new Armani Underwear ads from Becksie poo … here’s hoping that this new photo will be accompanied by at least a couple other photos. After the jump, check out this new ad prominently displayed on the front of Selfridge’s department store and see what his 4-story rope looks like when it’s all blown up …

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Last week we got our first look at a new batch of Armani Underwear ads that feature David Beckham in his skivvies. Today, People magazine provides two of those images in a larger, more crisp format … so another look at Becks and his bulge tightly packed inside his Armani undies can’t hurt, right?

After causing a worldwide sensation with his debut set of ads for Emporio Armani’s underwear line, David Beckham is gracing us once again for the line’s spring campaign. Wife Victoria is also starring in her own moody black-and-white ads for the Italian brand that echo David’s images. We can’t imagine a better husband-and-wife duo for this particular modeling gig. Is it just us or is it getting hot in here?

Woot! These pics are just hot … I love how Becks’s Armani Underwear ads just keep getting better. I also love that the Becks in his undies pics keep coming. YUMMO!!!!

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OH MY LORDY LORDY LORD! Earlier Wednesday I posted a newslink that pointed to a new Armani Men’s Underwear promo ad photo of David Beckham that I incorrectly assumed was an outtake from his previous Armani photoshoot. It appears now that the photo is from a NEW photoshoot for NEW Armani Underwear ads that will feature David Beckham and his famed bulge in provocative new poses … like this one:

Earlier this month, when Victoria Beckham’s Armani Women’s Underwear ad photos came out (HERE and HERE), I hoped (and prayed, I ain’t gonna lie) that a new batch of Armani Men’s Underwear ads featuring our dear Becks would come out sometime soon … and it looks like my prayers have been answered as today I stumbled upon 3 new photos of Becks, bulge and Armani undies for our viewing pleasure. After the jump, check out the other 2 new photos …

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