Eva Mendes is featured in the new issue of Elle magazine posing sexily in the new Fall fashions by Calvin Klein. In the accompanying interview, Eva talks about her controversial CK television commercial that got pulled from the air by TV network censors as the article focuses on controversial fashion advertising overall … check out the hawt photos:
Is Eva Mendes the sexiest woman in Hollywood? Network censors may have pondered that very question earlier this year, when they ruled that 30 seconds of grainy, home-movie-ish footage of the actress wearing little more than a smudge of black eyeliner in a commercial for Calvin Klein’s new eau, Secret Obsession, was too hot for TV. (Not to worry. Mendes—albeit slightly less of her—will still be steaming up your flat screen this fall.) The original “isn’t shocking at all,” says Mendes, whose Sophia Loren contours will also, around the same time, be featured in ads for a new Calvin Klein Underwear line for curvier women called Seductive Comfort. “But it does have a really intimate quality that makes people nervous.” In other words, it’s typical Calvin Klein … The Mendes episode may be relatively minor as CK kerfuffles go (so far, at least), but it serves to remind us of what the company’s marketers happily call “the halo effect” of controversy. The phenomenon dates back to Brooke Shields declaring her indivisibility from her Calvins, then continued with the early-’90s Obsession ads of Kate Moss draped naked across a couch or staring soulfully into the camera, one barely postpubescent breast covered and the other entirely revealed, and Mark Wahlberg’s firm grasp on his Calvin-clad crotch, stretched high above Times Square.
Okay, so I’ve seen this controversial Secret Obsession television commercial and I can understand why it was banned … had it not been for the exposed nipple shot, I think the commercial would’ve been fine for the airwaves. This country is still not ready to expose women’s breasts on TV. After the jump, check out the Calvin Klein Secret Obsession commercial starring Eva Mendes in all her NSFW glory …
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