Iconix Brand Group, Inc. (Nasdaq: ICON) announced today that multi-platinum, award winning recording artist and actor, Jesse McCartney will appear in its BONGO® brand’s fall 2008 advertising campaign. McCartney is the first solo male spokesperson to appear in the brand’s advertising campaign. Past Bongo spokeswomen have included Kim Kardashian, Nicole Richie, Kristin Cavallari and Rachel Bilson. McCartney will be featured, along with the “Fab Five Fit” girls in Bongo’s multi-media advertising campaign debuting in September issues of fashion and lifestyle magazines as well as on the internet … Commenting on his Bongo campaign, Mr. McCartney stated, “There’s nothing better than a girl in a t-shirt and jeans so the Bongo shoot was a dream come true for me!” The campaign showcases the pop star surrounded by five gorgeous models wearing Bongo’s “Fab Five Fits” jeans, a basic five-pocket denim program with different fits that are sure to highlight every girl’s curves. The collection will be in-store this August and is playfully labeled Feisty, Fearless, Fabulous, Flirty and Fierce. The models are wearing Bongo footwear, sportswear, accessories and handbags in addition to the jeanswear. The campaign was shot by renowned rock-n-roll photographer Moshe Brakha at a private estate in New York … McCartney will make personal appearances on behalf of Bongo as well as participate in other events to celebrate his partnership with the brand. Bongo will promote Jesse McCartney when he goes on tour this August, co-headlining with Jordin Sparks.

I think it’s smart of Bongo to team up with Jesse to promote their jeans … I’m sure his fanbase will respond well to the campaign and will prolly snap up these jeans. Jesse is a brave manboy to appear in an ad campaign for women’s jeans. This collabo is quite a departure for the brand … the previous campaigns featuring Nicole Richie, Kristin Cavallari and Vanessa Minillio were very sexy — this one isn’t all that sexy. Jesse looks a bit out of his league with all those girls … and they look Photoshopped around him. Even still, this is a big campaign … I hope it works out for him.

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