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Back in 2009 we got to see a new photo of Zac Efron and Vanessa Hudgens all dolled up as Disney fairy tale characters Prince Phillip and Princess Aurora from Disney‘s Sleeping Beauty. Today we get to see new photos, shot by Annie Leibovitz, of more celebs dressed up as Disney characters. Queen Latifah portrays Ursula the Sea Witch, Olivia Wilde as The Evil Queen (with Alec Baldwin as the Magic Mirror) and Penélope Cruz & Jeff Bridges as Belle and the Beast.

Yesterday we got to check out some new promo photos from the new Candie’s ad campaign, titled Britney Spears: Through the Lens, and today we get to check out a bunch of behind the scenes photos AND video from the various photoshoot sets. Among the behind the scene photos are the promos that were photographed by Annie Leibovitz, Terry Richardson and Mark Seliger. Here the first batch of campaign photos culled together and some info from the latest press release:

Iconix Brand Group, Inc. unveiled today its spring 2010 marketing campaign for its junior brand, Candie’s®, which is exclusively available at Kohl’s Department Stores and Kohls.com. The campaign entitled, “Britney Spears Through The Lens,” showcases international superstar, Britney Spears, as seen through the lens of three famed photographers, Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year. Britney Spears, commented, “Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot and I know my fans are going to love the cool images.” The campaign, a series of photographs of Spears as seen through the lens of each master photographer will debut with a four page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Each photographer has their own unique and trademark style. Annie Leibovitz’s photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger’s first set was a French burlesque inspired pink dressing room and the second was a custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background. “This is the most exciting shoot we have ever produced for Candie’s. We have three master photographers; Annie Leibovitz, Mark Seliger and Terry Richardson shooting the biggest pop star in the world, each in their own iconic style,” stated Dari Marder, chief marketing officer, Iconix Brand Group. Julie Gardner, Kohl’s executive vice president and chief marketing officer, stated, “The new Candie’s spring advertising campaign is innovative, authentic and provides a unique brand expression in the marketplace. We are confident this will resonate with our junior shoppers who trust Candie’s to provide style and value.” The “Britney Spears Through The Lens,” campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail. The Candie’s Only at Kohl’s marketing campaign was created by the Iconix in-house marketing team in partnership with Annie Leibovitz who is famous for her celebrity portraits, Mark Seliger who is recognized for infusing music and fashion in his photography and Terry Richardson who is known for his ability to capture the true essence of his subjects.

When taken as a whole, this campaign looks very strong, very solid. These photographers do amazing work all on their own … in combination, they’ve come up with a campaign that should really do well for Candie’s. Our dear Britney looks FANTASTIC!! After the jump, check out a few behind the scenes photos from the various photoshoots and check out some fun behind the scenes video as well …

Last month we learned that Britney Spears had re-signed with Candie’s to be their celebrity spokemodel for another year and earlier this month we got our first look at the first promo photo that went on display at Kohl’s discount department store featuring the 2010 campaign (photographed by Annie Leibovitz). Today we get to see a few more photos, newly released, from the Candie’s Spring/Summer 2010 ad campaign … featuring our dear Britney:

As you can see, this photo is the full-size version of the first photo released last month. I think it looks much better in this full-size incarnation, don’t you? We also learn today that Leibovitz is not the only photographer employed to shoot the new Candie’s campaign. After the jump, check out a few more promo photos including one photographed by famed fashion photographers Terry Richardson and Mark Seliger …

Back in January 2007, the Walt Disney company released the first photos from their Year of a Million Wishes campaign which featured celebrities portraying classic characters from Disney animated films in new photos shot by famed photographer Annie Leibovitz. As you may recall, David Beckham was photographed as Prince Phillip from Disney‘s Sleeping Beauty, Scarlett Johansson was photographed as Cinderella and Beyoncé was photographed as Alice from Alice in Wonderland. Then in January of 2008, Disney released a whole batch of new photos from the campaign which featured celebs like Jennifer Lopez & Marc Anthony (who portrayed Princess Jasmine & Aladdin), Whoopi Goldberg (as Aladdin‘s Genie), Jessica Biel (as Pocahontas) and more. Later that same year, a new photo that featured Julianne Moore as Ariel from The Little Mermaid and Michael Phelps as a merman was released. Today, we get to see the latest photo from this Disney campaign … behold, Zac Efron and Vanessa Hudgens as Prince Phillip (the very same character Becks portrayed in the first batch of photos) and Princess Aurora/Briar-Rose from Disney‘s Sleeping Beauty:

While the pose is pretty cheesy (most likely because it’s got Zac Efron in it), the photo is beautiful. Leibovitz is such an amazing photographer, her photos are very, very cool. I suppose I get why Disney would select Zanessa to portray these characters but I’m actually surprised they’ve decided to milk the Sleeping Beauty movie for another photo when there are so many other films that have yet to be featured. Snow White?* Mulan? Mowgli from Jungle Book? I am happy to know that the campaign is still ongoing, especially since Disney‘s Year of a Million Dreams is long over. I wonder if we’ll be seeing more photos soon from the campaign? I guess we shall see.

*Pink reader Starkie reminds me that Rachel Weisz did portray Snow White in a photo of her own. Thanks!

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