Heidi Montag’s clothing line, Heidiwood, is no more. Anchor Blue spokeswoman Marla White tells us the label will not renew its contract with Heidi. She said contrary to reports that the line had been discontinued, the contract was only one year long and they were happy to leave it at that. “We just felt that the one year was a great year for both of us, and we’re looking into other options,” she explained. “We really found that we want to explore … what style really means to our girl … and that doesn’t necessarily mean a celebrity brand. It really means fashion and comfort, and we can really accomplish that with our own brand … We’re taking a completely new style direction and we’re very, very excited about it.”

No word yet from Ms. Montag on this development but I suspect she and her partner in crime Spencer Pratt have already plotted a new course of world domination. This news has to sting just a little, especially in light of the fact that her nemesis Lauren LC Conrad just showed her second clothing collection at LA Fashion Week just last week. Ouch! I, for one, will never forget the first time I laid my eyes on the Heidiwood line … it doesn’t seem like it was that long ago … er, mebbe cuz it was just this past April. And WHO could forget the Heidiwood: Club Collection?! And now … it is all … no more. This is very sad news, y’all. Where are young women to turn if they ever need to procure zebra print tube tops and micro short shorts? Back to the racks at Forever 21 for those poor souls. Devastating news.

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I understand that Heidi’s boyfriend Spencer Pratt was also in the hiz this weekend at each of Heidi’s in-store appearances … but being the shy guy that he is, he opted out of posing for any pics. Say what you will about Speidi, they are really good to their fans and take great pains to spend as much time with each person as possible. I know it’s easy to poke fun at their public persona (they oftentimes invite such criticism) but it is generally well-known among those folks who have met them that they are very sweet in person. It looks like everyone had a fun time hanging out with Heidi at Anchor Blue this weekend … I’m sorry I missed it ;)

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