Sad news for fans of Heidi Montag’s line of clothing called Heidiwood … it turns out that Anchor Blue, the design house/discount clothing chain that created/carried Heidi’s collection, has pulled the plug on the line and opted out of extending their contract to produce and carry the clothes. That’s it, y’all … time to pour one out and send a hearty Peace the Spork Out to Heidiwood:
Heidi Montag’s clothing line, Heidiwood, is no more. Anchor Blue spokeswoman Marla White tells us the label will not renew its contract with Heidi. She said contrary to reports that the line had been discontinued, the contract was only one year long and they were happy to leave it at that. “We just felt that the one year was a great year for both of us, and we’re looking into other options,” she explained. “We really found that we want to explore … what style really means to our girl … and that doesn’t necessarily mean a celebrity brand. It really means fashion and comfort, and we can really accomplish that with our own brand … We’re taking a completely new style direction and we’re very, very excited about it.”
No word yet from Ms. Montag on this development but I suspect she and her partner in crime Spencer Pratt have already plotted a new course of world domination. This news has to sting just a little, especially in light of the fact that her nemesis Lauren LC Conrad just showed her second clothing collection at LA Fashion Week just last week. Ouch! I, for one, will never forget the first time I laid my eyes on the Heidiwood line … it doesn’t seem like it was that long ago … er, mebbe cuz it was just this past April. And WHO could forget the Heidiwood: Club Collection?! And now … it is all … no more. This is very sad news, y’all. Where are young women to turn if they ever need to procure zebra print tube tops and micro short shorts? Back to the racks at Forever 21 for those poor souls. Devastating news.
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