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	<title>Pink is the New Blog &#124; Everybody&#039;s Business Is My Business &#187; Absolut Vodka</title>
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		<title>Be Kanye!</title>
		<link>http://www.pinkisthenewblog.com/2008/07/be-kanye/</link>
		<comments>http://www.pinkisthenewblog.com/2008/07/be-kanye/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 15:10:36 +0000</pubDate>
		<dc:creator>It's Trent, Bitch!</dc:creator>
				<category><![CDATA[Ad Campaigns]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Absolut Vodka]]></category>
		<category><![CDATA[Kanye West]]></category>

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		<description><![CDATA[Have you ever wished you were someone else?  Have you ever wanted to just pop a pill and transform completely into a different person?  Have you ever wanted to Be Kanye West?  Well then, this pill is for you:

After the jump, find out if the Be Kanye pills are right for you [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever wished you were someone else?  Have you ever wanted to just pop a pill and transform completely into a different person?  Have you ever wanted to <a target="_blank" href="http://bekanye.com">Be <strong>Kanye West</strong></a>?  Well then, this pill is for you:</p>
<p><img src="http://pinkisthenewblog.com/home/wp-content/uploads/2008/07/072408_bekanye.jpg" alt="" title="" width="350" height="523" class="aligncenter size-full wp-image-2803" /><br />
After the jump, find out if the <strong>Be Kanye</strong> pills are right for you &#8230; <span id="more-2802"></span></p>
<p><img src="http://pinkisthenewblog.com/home/wp-content/uploads/2008/07/072408_aboutbekanye.jpg" alt="" title="" width="350" height="428" class="aligncenter size-full wp-image-2804" /><br />
<a target="_blank" href="http://bekanye.com">BeKanye.com</a> is a new marketing site that takes you to the official <a target="_blank" href="http://www.absolut.com/campaign/bekanye/"><strong>Absolut Vodka</strong> site</a>.  After you enter in your legal drinking age birthdate, you make your way to <a target="_blank" href="http://www.absolut.com/campaign/bekanye/index_entry.html">THIS</a> site where you can watch video and play around with other fun stuff.  I must say, I do love this kind of viral marketing altho, I&#8217;m not too keen on an alcohol company trying to sell me on a vodka by tricking me into visiting their site by way of another site.  Interactivity is the name of the game.  Unfortch, young fans of <strong>Kanye West</strong> are bound to be lead to the same vodka site &#8230;  which doesn&#8217;t sound all that cool to me &#8212; does this sound kosher to you?</p>
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