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Avril Lavigne is expanding her fashion brand and launching a new range of accessories for her Abbey Dawn spring collection next month. It includes shoes and handbags with an overall rock ‘n’ roll look. So think spikes, skulls and lots of black. Read on to find out how you can buy your Avril rocker shoes and what they’re all about…

Yuck! When last Avril Lavigne‘s clothing line Abbey Dawn, which is sold at Kohl’s department stores here in the States, surfaced in public, it was inflicting its cruel torture on the good people of Japan at a fashion show in Harajuku, Tokyo last September. It pains me to report that Abbey Dawn has made its way back to the US and will be featured in a new ad campaign that is being shot here in SoCal this week. Here are a few photos of Avril wearing Abbey Dawn on the set of her latest promo ad photoshoot yesterday afternoon:

Yeesh … the clothes are pretty bad but WTF? is up with the beehive? It looks like Avril is getting some really, really bad styling advice from someone who appears to hate her. She looks so tragic … but, then again, I’m sure these threads are bringing her in quite a nice bit of change. In these trying economic times, I can’t blame her for capitalizing wherever she can. That said, she could try and class up the whole line, I think. The yellow outfit isn’t too wretched … she just needs to learn how to edit … and burn that beehive weave. Does any of this appeal to any of y’all?

[Photo credit: Splash News]

Avril Lavigne has officially thrown her hat into the fashion designer arena having just hosted her first Fashion Show in Harajuku, Tokyo (yes, it’s a place not just a Gwen Stefani song). Avril unveiled the latest designs for her Abbey Dawn line of sk8r punkette clothing at the local LaForet Mall where her line is sold … here are a few pics from the Abbey Dawn Fashion Show:

I mean … really? I never thought the grunge look would be making a comeback so soon. Somewhere Kurt Cobain is spinning in his grave, the poor thing. For those of you interested, Abbey Dawn is available for purchase in this country at Kohl’s … you have been warned ;)

[Photo credit: Splash News]

Last weekend we got our first look at Heidi Montag‘s new Club Collection from her Heidiwood for Anchor Blue clothing line and today we get our first look at another clothing line from another celeb-type person. Avril Lavigne has teamed up with Kohl’s to offer a line of clothing called Abbey Dawn that is “inspired” by Avril‘s fashion sensibility. Essentially, a line of faux punk clothes at affordable prices … just in time for your Back to School shopping needs. In fact, Kohl’s teamed up with a bunch of other musicians for other clothing lines inspired by those folks as well. Here are a few pieces from Avril‘s Abbey Dawn line:

Kohl’s Department Stores today announced its 2008 back-to-school marketing campaign designed to appeal to a cross-generational group of shoppers. The campaign will be “Inspired by the Artists…worn by you.” The campaign will feature strong-performing juniors’ and young men’s denim brands connected with relevant musical artists, including: Lenny Kravitz and Levi’s; Avril Lavigne designing Abbey Dawn; Hayden Panettiere and Candie’s; Plain White T’s and Urban Pipeline; The Red Jumpsuit Apparatus and Tony Hawk; and Vanessa Carlton and So. The cross-generational program is designed to appeal not only to teens, but also to mothers, as both groups influence purchasing decisions. Denim will be the common thread throughout the “Inspired” campaign. “The ‘Inspired’ campaign is an idea that taps into the dynamic convergence between fashion, music and culture,” said Julie Gardner, executive vice president and chief marketing officer for Menomonee Falls-based Kohl’s Department Stores.

Calling all complicated SK8R Girls, THESE fashions are for YOU! Clearly the pink capri sweats are the perfect things to wear for every occasion … especially if you want people to throw rocks at you :)

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