"There was just a feeling that the character had run its course."
Entertainment Weekly is reporting that 90210 heartthrob and main character Ethan Ward (played by actor Dustin Milligan) is being written off the show for the second season next Fall … coincidentally, right around the time that a new actor named Matt Lanter signs on to become a series regular for the new season (Lanter plays badboy Liam who catches bad girl Naomi’s eye). It should also be noted that the series is under new direction by Rebecca Rand Kirshner Sinclair (who ran things on Gilmore Girls), taking over for the previous show runners Jeff Judah and Gabe Sachs. It sounds like 90210 is going to go thru a big revamp in the second season … and Dustin Milligan is the first casualty of that revamp:

90210’s new boss lady, Rebecca Rand Kirshner Sinclair, recently told me that the soap’s second season would be “significantly” different than the first, and, man, she wasn’t kidding. Sources confirm to me exclusively that Dustin Milligan, who plays affable jock (and one half of 90210’s central super couple) Ethan, won’t be returning to the show in the fall — at least not full time. Reps for The CW and producer Paramount declined comment, but a 90210 insider confirms that Milligan’s contract option is not being picked up for next season. The source adds that the door is being left open for the actor to briefly appear in the fall to wrap up Ethan’s story. All indications are that Milligan’s exit was strictly a creative decision. “Everyone loves Dustin,” maintains the insider. “There was just a feeling that the character had run its course.” (Curiously, the news comes just days after Milligan’s newbie co-star, Matt Lanter — a.k.a. bad boy Liam — confirmed that he was being promoted to a series regular next season.) The departure of one the show’s most high profile leading men is the clearest indication yet that Sinclair’s ongoing reboot of the reboot will be anything but minor. Viewers will get their first taste of the Gilmore Girl alum’s new vision when 90210 returns from its winter hiatus this Tuesday with a hilariously campy outing that features the primetime soap trifecta: stalkers, street-racing, and scenery-chewing! Looking ahead to season 2, Sinclair said last month that she wants to “reconceive things visually. There are opportunities to embrace California culture visually in terms of fashion and style; I want it to be more contemporary. “If Gossip Girl is about youth in New York,” she elaborated, “I want to [make 90210] about youth in L.A. and Beverly Hills.” The writer-producer also plans to rely less on 90210 vets such as Jennie Garth, Shannen Doherty, and Tori Spelling to boost ratings. “The show tried to be a lot of things to a lot of people in its first season,” she conceded. “I think the center lies with the generation of kids that are in high school now. I’m not interested in casting people for stunt value.” Sinclair, who replaces original show-runners Jeff Judah and Gabe Sachs, said the show will benefit from having a singular vision. “The advantage of having one person — me — [in charge] is that scripts, what happens on the set, casting… it all speaks in one voice.”
While this news is sad I can’t say that it’s entirely surprising. The character of Ethan Ward was painted into a corner by making him too sweet and too nice. When it comes to prime time dramas, the nice guy does finish last … and then gets cut from the show. This revamping of the show reminds me of what happened with Melrose Place back in the 90’s. The show started out with everyone loving one another and everyone being nice and sweet to one another … and then all hell broke loose. The characters were reworked to make them bitchy, Heather Locklear was brought on to be the Queen B and the popularity of the show hit the stratosphere. It sounds like this Sinclair lady is trying to do the same thing with 90210 … we’ll see if she’s successful. I’m concerned that the show is planning to “rely less” on the BH, 90210 alums Garth, Doherty and Spelling … especially since the series doesn’t rely on them much at all. The characters that those actresses play add to the appeal of the show for me. In fact, I know many people who only watch the show when they know that the old schoolers will appear on the show. In any event, I’ll miss Dustin Milligan but I’m sure he’ll find new work elsewhere. I was able to preview the new ep that airs tonight and I noticed significant changes to the tone of the show. Will it work in the long run … I guess we’ll find out. What do y’all think … do any of you watch the show regularly? If so, what do you make of these changes?
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