The copy reads: I’ve had really poor vision ever since I was a little kid — my mom first took me to the doctor because I was smacking into walls — and every time my prescription changed, we gave my old glasses to New Eyes. So when I started looking for a cause that I had a strong, visceral connection to, I thought of it and wanted to help bring awareness to its work. New Eyes sends donated prescription glasses to underdeveloped countries, and in the U.S. it distributes vouchers to patients for a free checkup and free glasses. There are so many people who have bad vision and don’t know it. I’ve seen kids who were on the verge of failing out of school who got glasses from New Eyes and their lives changed. It made me think, What if, when I was young, my parents hadn’t been able to afford my glasses? What would my life have been? Thankfully, my eyesight is something that I can take for granted. I want to try and help other people take theirs for granted as well.

This is so cool … there are so many needy charities out there and this is but another one. But, before Jake’s appearance in this ad I had no idea that New Eyes even existed. It sounds like they do a lot of great work for a lot of very needy people. Jake also appears in a promo vid for the charity — after the jump, check it out in full …

As you may or may not know, the JDRF’s mission is to “find a cure for diabetes and its complications through the support of research” and their Walk to Cure Diabetes is an annual event held countrywide that seeks to raise awareness and funds for that research. I applaud and fully commend Kristen for lending her name and growing fame to such a worthy cause … if every Twilight fan were able to donate even a dollar to the cause, they would be able to raise huge amounts of money to help find a cure for diabetes. If you would like to lend your support for this cause, you can make donations HERE at their official website. Kristen Stewart wants you to help the JDRF … will you heed the call?

[Photo credit: Splash News]

This week, my family and I are in Malawi to attend the ground breaking ceremony for Raising Malawi Academy for Girls. I am making a straightforward request. I’m writing to urge you to join me in saving the lives of some of the world’s most vulnerable children. And I’m asking you to do it right away. Raising Malawi, the organization I co-founded in 2006, is dedicated to ending the poverty and hardship endured by Malawi’s one million orphans. By donating to Raising Malawi, you can literally transform the future for an entire generation. To encourage your involvement, I’ve pledged $100,000 to match your contributions dollar-for-dollar. Why Malawi? Seven years ago I might have asked myself this very same question. Why not Afghanistan, or India? There are impoverished children, desperate for health care and education, everywhere in the world. Something about Malawi’s children connected with me and their hardships were too much for me to ignore. So I started learning more about Malawi, and, little by little, I began working with Malawians to improve their communities. Visiting Malawi can be a very humbling experience. In the face of such overwhelming challenges, it’s easy to feel helpless. At the same time, it is impossible not to recognize how much we can do to improve the lives of vulnerable children. Right now, I am particularly concerned about Malawian girls whose lives are made even more difficult simply because of their gender. In 2008 Raising Malawi announced the creation of an all-girls boarding school, the Raising Malawi Academy for Girls. Architects have drawn up plans. We’ve identified a plot of land. And some of Malawi’s poorest girls are eager for the opportunities that a comprehensive secondary education will bring them. But we’re still in need of additional funds to complete this project, and there’s no time to lose. My own daughters will each have a solid secondary education. They have a family that assures them that they can be anything they want to be, that they are not limited in any way. I believe that the same should be true for girls in every part of the world, regardless of the circumstances of their birth. The girls of Malawi are bright and resourceful. They are eager to learn and grow. When I look at my girls and see them thriving, it is my greatest wish that the girls in Malawi will have the same chance for happiness. This is where you come in. Please join me in supporting the work of Raising Malawi. Every dollar we collect will make a huge difference in a child’s life. By matching your donation, dollar for dollar, I will personally ensure that your contribution has an even greater impact. That’s a promise. This is my call to you: Give an opportunity to a child who would otherwise have none. Support the work of Raising Malawi. Will you join me? Please visit www.raisingmalawi.org/madonnamatch to contribute and learn more.

As I mentioned above, this blogpost comes complete with a video message from Madonna about her Raising Malawi charity. After the jump, check out that video in full …

Madonna marked the start of construction of her school for girls in Malawi on Monday by planting a tree at the planned site of the $15 million school. The 51-year-old celebrity arrived in the impoverished southern African country on Sunday accompanied by her four children — daughters Lourdes and Mercy, and sons Rocco and David. Madonna adopted Mercy from Malawi earlier this year and adopted David from the country in 2008. The singer was dressed in a dark summer dress and a colorful shawl during Monday’s ceremony in the town of Chinkhota, some six miles (10 kilometers) from the capital, Lilongwe. Together with eldest daughter Lourdes she planted a Moringa tree, a hardy tree with edible leaves. “If this school is a success — with God-willing it will be — we will replicate it not only in Malawi but in other parts of the world as well,” she said. The new school will be called the Raising Malawi Academy for Girls and will open by 2011 and educate 500 students, said its future principal, Anjimile Mtila-Opponyo. It will be similar to the school built by talk show host Oprah Winfrey in South Africa. Mtila-Opponyo said the curriculum will emphasize science and mathematics. “Madonna did not accept that Malawian women would not study science to become doctors,” she said. The singer told some 1,000 gathered villagers she was inspired by the strength of Malawian girls and women. “In all my travels, investigations and conversations the most recurring thing is how amazing Malawian women are, both young and old, how industrious they are and how much they deserve to be educated,” she said. Madonna’s Raising Malawi, a charity founded in 2006 when she first visited the country, helps feed, educate and provide medical care for some of Malawi’s orphans. Malawi, a nation of 12 million, is one of the poorest countries in the world. About 500,000 children have lost a parent to AIDS. Madonna will also meet with President Bingu wa Mutharika on Tuesday and visit some of the orphanages her charity supports.

Clearly Madonna has big plans to make good on her promise to give back to the country that has given so much to her. It’s very clear that she loves her adopted children very, very much and is working as hard as she can to enrich the region as best she can. It would’ve been very easy for Madonna to adopt her children, throw some money towards Malawi and never look back. I have every confidence that her commitment to the people of Malawi is genuine and true. It is my sincere hope that The Raising Malwai Academy for Girls is a huge success … and will help educate a new generation of girls so that they can forge their own successful futures. This is so great!! If you would like to donate to Raising Malawi and help Madonna in her endeavors, you can find out how to do so HERE. Madonna will MATCH whatever amount you choose to donate!

[Photo credit: INFdaily]

They may have their hands full with newborn Sparrow and 21-month old Harlow, but Nicole Richie and Joel Madden took time away from home on Thursday to take care of some less privileged kids: After 13 months of fundraising, the couple broke ground on a new playground at a homeless shelter in downtown Los Angeles. “It’s so rewarding to see the smile on these kids faces,” Richie, 28, tells PEOPLE. Several of the pint-sized inhabitants of Beyond Shelter’s Broadway Village 2, a shelter in an L.A. neighborhood with the highest concentration of crime and poverty, turned out to celebrate the happy news that they would soon have a place to play. “I spend tons of time here,” says Richie. “When I found out the kids play on a concrete slab or play inside all day, it hit me. Kids need to have an imagination, to be outside and to be free.” So will they soon be having play dates with Harlow? “Absolutely,” says her proud dad, 30. “Now that she’s playground age, she can!” Adds Richie, “We started [the Richie-Madden Children's Foundation] so it could be something that our siblings, parents and our kids could all do together. It’s something we talk to her about all the time.” Next up for the couple, who raised $35,000 for the playground with the help of C&C California and Marble Slab Creamery, is 4EveryBaby, an online baby registry for mothers in need. Madden jokes that with all the projects Harlow has inspired, including Richie’s jewelry line House of Harlow 1960, the couple are brainstorming a project in Sparrow’s honor. “Sparrow’s going to get an awesome club,” he quipped. “Because he’s awesome.”

This is great news … I know Nic/Joel have been working so hard for so long to raise the funds to build this playground … it’s wonderful to see that they are finally at the construction phase. I’m sure the kids really appreciate their hard work and are very much looking forward to enjoying the playground once it’s completed. It’s pretty fantastic that with all the personal and professional stuff going on their lives, Nicole and Joel still make it a priority to give back to the community. Kudos to them!! If you would like to donate to The Richie-Madden Children’s Foundation so that the couple can keep funding projects like this you can get more information on how to do so HERE.

[Photo credit: Wireimage; Source]

For me, the big prize has to be the chance to win a walk-on role on HBO’s True Blood:

All proceeds from the auction and ticket sales for the gala ball will go to the L.A. Gay & Lesbian Center which provides advocacy work, seniors programs, empowering youth programs, life-saving health services and personal development courses for GLBT members of the community … which is an endeavor that I fully and wholeheartedly support. This year’s Gala & Auction promises to be a complete blast!!!

Click HERE to see the (thus far) confirmed list of celeb attendees, click HERE to see what other items/experiences are up for auction and click HERE to purchase YOUR tickets to attend the event this year. My love and respect goes out to Darion and everyone involved with this year’s event. It is my sincere hope that they are able to generate LOTS of revenue for the L.A. Gay & Lesbian Center. Woot!!

More than 30,000 people took part in Sunday’s 25th annual AIDS Walk Los Angeles, which benefits AIDS Project Los Angeles and several other Los Angeles-area AIDS service organizations. The opening ceremony began at 9:15 a.m., and the 6.2-mile walk started at 10 a.m. at West Hollywood Park, 647 N. San Vicente Blvd. From there, walkers headed south on La Cienega Boulevard, east on Melrose Avenue, south on La Brea Avenue, west on Beverly Boulevard and north on San Vicente to return to the park. Among the celebrities who participated were Felicity Huffman, Aaron Carter, Mary Louise Parker, Darryl Stephens, George Takei and John Lloyd Young. A VIP post-walk reception hosted by actress Teri Hatcher began at noon. San Francisco Mayor and gubernatorial candidate Gavin Newsom attended, along with Los Angeles Mayor Antonio Villaraigosa and West Hollywood Mayor Abbe Land. Villaraigosa and Land spoke to the crowd about the HIV/AIDS crisis in Los Angeles and the work of AIDS Project Los Angeles. “Today in L.A., there are 60,000 people living with HIV, and as many as a quarter of them don’t even know they are infected. It’s so important that we get them into testing and get them into treatment and care early so that they can stay healthy,” Colin Weil of AODS Project Los Angeles said.

I understand that this year’s AIDS Walk LA raised $3.15 million for the cause! Woot!! My hat is off to any person who gives of their time in this manner … thank all y’all who walked the walk and put your time where your money is to help find a cure for this deadly disease. Kudos and thanks again for your hard work this year!

[Photo credit: Splash News; Source]

US singer Janet Jackson lent her star power to a gala charity in Milan that raised more than a million dollars for AIDS research, organisers said. “This battle needs all of us to be brave warriors,” Jackson said during a brief appearance at the Monday evening dinner and dance organised by the Foundation for AIDS Research (amfAR). The evening’s biggest sale was a Dsquared jacket signed by Janet Jackson and other celebrities, snapped up by Diesel designer Renzo Rossof for 36,000 euros (53,000 dollars). Earlier a pair of handmade boots decorated with some 3,000 stones, made for Michael Jackson but never worn by the late king of pop, went for 10,000 euros. He died June 25 aged 50.

Janet Jackson is a real trooper … it’s very commendable for her to lend her name to such an important cause. She’s had a difficult year and I’m sure her work has kept her grounded but it’s really amazing that she also is making time to do much needed charity work as well. Keep up the amazing work, Janet!!

[Photo credit: Wireimage; Source]

He may have one of the most recognisable faces on the planet but young Alex Burke was determined to check that Prince Harry was the real deal. Looking puzzled as he met the third in line to the throne at a charity awards ceremony this evening, the six-year-old said: ‘Are you sure you are Prince Harry? Where’s your crown?’, before asking for good measure: ‘So you’re not William then?’ Fortunately, Harry, 25, took it all in his stride as he scooped Alex up into his arms. ‘I’m sorry, you’ll have to put up with me!’ he spluttered. The prince, who was on a day off from training to be an army helicopter pilot, was at the WellChild Children’s Health Awards in London, which recognises the courage of youngsters coping with serious illness. Alex, from Manchester, has Neurofibromatosis Type 1, a genetic condition which causes non cancerous tumours to grow on the nerves in his body prompting a host of painful health problems. The lively youngster takes his condition in his stride, however, and was full of beans as he accepted his award from Harry yesterday – celebrating by blowing bubbles in the prince’s face. His mother, Sarah, 26, a full-time carer, said; ‘The only kind of princes that Alex knows about are the ones in stories who wear cloaks and crowns. ‘I have been showing him pictures of Harry and his brother, trying to explain who they are but he couldn’t understand why he wasn’t wearing his crown. I just told him that he wasn’t allowed to take it out with him.’ Among the other award winners was Lucy Tutton, eight, named the most caring child in the country for helping with her poorly sister, Sophie, five, who suffers from Rett Syndrome, a severe neurological disorder. Lucy, from Bristol, screamed with excitement and gave Harry a flower made out of balloons. Afterwards she said; ‘Oh wow – I felt like a princess.’ Harry got a fit of the giggles himself when he was presented with a framed picture of his elder brother by another brave young guest, saying: ‘Oh no, look who it is!’ He was given the photograph by Harrison Holmes, eight, from Barrow-in-Furness, who suffers from chronic lung disease and met William earlier this year on a trip with WellChild to the Lake District. The chatty youngster bowed as he handed his prized posession over to Harry and made him promise to give it to William. Harrison told him that William, who he calls his ‘Prince of Cuddles’, had promised to come to his house. ‘Oh, he is so sweet,’ said Harry, ‘I will definitely remind him of his promise.’ And the prince liked the balloons so much he took them home…

What an amazing awards ceremony. I love that these brave children were allowed a night in the spotlight so that they could be honored for having to endure their serious illnesses. That a member of the royal family would be on hand to do the honors of giving out the awards to these brave children is very impressive. As we are well aware, Prince Harry is no saint … but he deffo has his heart in the right place and I wholeheartedly commend him for his tireless charity work. Much congrats goes out to all the award recipients last night … here’s hoping for speedy recoveries!!

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Until There’s A Cure® is a national organization dedicated to eradicating HIV/AIDS by raising awareness and funds to combat this pandemic. Our dream is that no one else will become infected with HIV. For those who are HIV positive, we are dedicated on their behalf to educating all people about the virus and the overwhelming need for love and compassion in fighting this pandemic. Our goal is to fund prevention education, care services, and vaccine development using The Bracelet as the tool. The Bracelet will not only serve as a bridge to unite people to fight HIV/AIDS, but will help to increase awareness, compassion, understanding, and responsibility.

You know, Michael Phelps may engage in questionable behavior that lands him in hot water from time to time (I mean, who among us hasn’t?) but I have to commend him for working with the Until There’s A Cure Foundation to help raise HIV/AIDS awareness. He gets kudos from on on this endorsement deal, that’s for sure. If YOU would like to join the fight against HIV/AIDS and would like to purchase your own Until There’s A Cure bracelet (available in a few different styles) then you can order one directly from the foundation HERE.

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