Archive for the ‘Ad Campaigns’ Category

Jude Law Is The New Face Of Martini Rosato

Please look responsibly
Tuesday, October 20th, 2009

Jude Law, everyone’s fave new babydaddy, has been chosen as the new celebrity spokesperson for Martini Rosato and is featured in a new bunch of promo ads for the company. Here is one of Jude’s Russian ads for MR:


I kinda like how that tree next to Jude is full of beautiful women … I just hope he takes better pains to wear protection should he decide to indulge in one of those women ;) After the jump, check out a few more promo photos of Jude for Martini Rosato

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Megan Fox Will Replace Victoria Beckham As The New Armani Underwear Model

The changing of the guard underwear
Wednesday, October 14th, 2009

Last week we learned the news that footballer Cristiano Ronaldo has been chosen as the new male spokesmodel for Armani Underwear, taking over the modeling reigns from fellow footballer David Beckham. Today we learn that Megan Fox has been tapped as the new female spokesmodel for the designer undiestaking over for Victoria Beckham:


American actress Megan Fox will strip down to her underwear for Giorgio Armani’s Emporio Armani fashion brand, the Italian design house said on Wednesday. Fox, who starred in the “Transformers” films, follows in the footsteps of “Posh Spice” Victoria Beckham who along with her soccer-playing husband David heads the Emporio Armani autumn/winter underwear campaign. The actress will also be the new official worldwide face for Armani Jeans for next year. Armani said in a statement the soon-to-be unveiled adverts were shot by photographers Mert Alas and Marcus Piggott at the weekend in Lost Angeles. The duo also took the Beckhams’ underwear ad pictures. Last week, the Milan-based fashion house said Portuguese footballer Cristiano Ronaldo would replace David Beckham as the new sports model for Emporio Armani’s men’s underwear.

Shortly after it was announced that Ronaldo would be taking over for Becks, Vicki B. announced that she would not be renewing her Armanimodeling contract either … so it was just a matter of time before the announcement was made as to who would be replacing her. Considering how Megan Fox has saturated the media with her presence in the past couple of years, Armani’s decision to choose her as their new spokesmodel makes sense. It remains to be seen if Megan and Cristiano will appear in ads together like Becks and Posh did during their reign but, if Armani is smart, they will feature their new models together as well as individually. I still think that Armani should’ve done everything in their power to keep Becks on board but … I guess now that it’s a done deal, I’m curious to see what the new ads will look like. What do y’all think … do you want to see Megan Fox modeling Armani women’s underwear on billboards all around the world?

[Source]

Cristiano Ronaldo Will Replace Beckham As The New Armani Underwear Model

A new bulge has been chosen
Friday, October 9th, 2009

For the past year or so, David Beckham and his bulging bulge has provided us with much entertainment in his various ad campaign photos for Emporio Armani Underwear. But, as with all good things, Becks’s contract with Armani is up … so Armani had to choose someone else to stuff their bulge into their famous underwear for their new 2010 ad campaign. Clearly Armani really likes having fútbols stuffed into their undies because they have selected Real Madrid footballer Cristiano Ronaldo as their new underwear model:


Portuguese footballer Cristiano Ronaldo, of Real Madrid, will be the next footballer to model underwear for Emporio Armani, in their spring-summer 2010 collection, replacing AC Milan and England footballer David Beckham, Italian sports daily La Gazetta dello Sport announced on Friday. Originally, Armani chose “Shevchenko, then Kaká, both alluring, both footballers, both Milan players – and both fully dressed,” said the paper. When it came to modelling its line of underwear, Armani went for Beckham, on loan to Milan since 2008 and “the most beautiful of them all,” who posed nude, apart from a pair of the Italian fashion house’s boxers. He was also joined by his wife Victoria: both “very sensual,” says the daily. On Friday, the “most beautiful” was traded in for “another delight with the ball,” Cristiano Ronaldo, Real Madrid’s 24-year-old star, the most expensive signing in history and “the most sought after man on the planet” of which his “repeated conquests and chronicles of his steamy nights” are proof, it surmises, The news, which was leaked by sources from both the football and fashion worlds, has still not been made official. According to La Gazzeta, Ronaldo will feature on advertising billboards for Armani’s younger clothes section in all of Europe’s major cities as of February next year. The advertising campaign will most likely take place in Milan, it adds, stressing that this is the first time Giorgio Armani has chosen a footballer that doesn’t play for AC. “This time it’s the turn of the international media’s favourite footballer; one that plays for Real Madrid, drinks champagne with Paris Hilton in Los Angeles and sails his boat around the Mediterranean,” concludes La Gazzeta.

Firstly, let me say that I think it’s foolish of Armani to NOT offer David Beckham a new contract to appear in another year of underwear ads. Yes, it makes sense to switch up models with each new year but Beckham helped Armani reach new heights in underwear sales. If you also consider that with Becks comes his wifey Victoria Beckham in her own underwear ads … it just makes sense. That being said, if they had to replace Becks with anyone it is very smart that they went with another high profile footballer. Cristiano Ronaldo has always struck me as David Beckham, Jr. (but with a crispier tan) so he would be the most natural heir to this campaign. I’m very curious to see what Ronaldo’s Armani underwear ads will look like. Will his bulge measure up … in sales? I guess we will soon find out.

[Source]

Shirley Manson For Oliver Peoples Eyewear 2010

More photos of Shirley & Elijah Wood in their new ad campaign
Thursday, October 8th, 2009

A couple of weekends ago we got our first look at Garbage frontwoman & Terminator: The Sarah Connor Chronicles actress Shirley Manson and Lord of the Rings Trilogy actor Elijah Wood in the new 2010 ad campaign for Oliver Peoples Eyewear. At the time, only one promo photo from their ad campaign had been released … today we get to see a few more fabulous photos of Shirley (and one with Elijah):


We are happy to share the initial imagery of our 2010 Campaign, to be launched on the Oliver Peoples website in November! After the beautiful job she did for the current season, we were excited to reunite with stellar photographer AUTUMN DE WILDE. Providing personality and a face to the frames is Scottish singing beauty SHIRLEY MANSON and Renaissance talent, ELIJAH WOOD. Easily recognized for his roles in Lord of the Rings, Sin City, Everything is Illuminated and Eternal Sunshine of the Spotless Mind, Elijah’s debonair personal style was an ideal fit for the campaign. Despite such success in his acting career, Elijah is also dedicated to photography and music, including the creation of his own record label called Simian Records in 2005. Stunning, scarlet-haired Shirley is best known as the lead vocalist of the Grammy-nominated alternative band, Garbage. In the last year, she assumed a role in the television series Terminator: the Sarah Conner Chronicles. Her edgy and dramatic sense of style lent a modern, mischievous air to the otherwise serious scenes of sunnies and spectacles. Orchestrating the imagery is internationally renowned photographer and director Autumn De Wilde. Her work has been featured on the pages of Vanity Fair, W, Elle, Rolling Stone, and V Magazine, and her most recent subjects include artists such as Beck, The White Stripes and celebrated fashion designers, Rodarte. Check back for additional photos and a short corresponding film, coming soon!

LOOOOOOVE these photos!! Shirley is a stunningly beautiful woman and Oliver Peoples was very smart to sign her up to model their eyewear. I don’t ever think about designer glasses but featuring Shirley Manson and Elijah Wood in this campaign is sure to get people to notice … people like me. In the photo above, Shirley is modeling a frame called Dannie. After the jump, check out two more photos of Shirley with one featuring her campaign cohort Elijah Wood

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Lindsay Lohan Previews The 6126 Spring Ad Campaign

Hole-ly moly
Wednesday, September 30th, 2009

Lindsay Lohan’s leggings line, 6126, has a PR Twitter account to promote the brand and sent out a tweet giving us our first look at the new Spring ad campaign for the line … here is the behind the scenes photo and tweet message that was posted late yesterday:


Lindsay shot the 6126 spring campaign with Markus Klinko & Indrani in NY during fashion week… just tweeted a behind scenes pix

I know it’s horrrrrrrible but I don’t hate the neon lime top … but the leggings are just terrible. I’m not sure who her target audience is but if it’s strippers, I don’t think they’re gonna pay premium prices for leggings with holes in them when they can just cut them up themselves. The whole look of this photo (and presumably the 6126 Spring ad campaign) looks an awful lot like the look that Samantha Jones will be rocking in Sex and the City 2. Ugh. This is a world of no. I mean, would YOU wear any of this?

[Source]

Shirley Manson & Elijah Wood Are The New Eyes Of Oliver Peoples Eyewear

You look so fine
Sunday, September 27th, 2009

Shirley Manson, Garbage frontwoman and Terminator: The Sarah Connor Chronicles baddie, and Elijah Wood, star of the Lord of the Rings Trilogy, have signed on to appear in a new ad campaign to promote Oliver Peoples eyewear this Fall … here is our first look at their promo photo which has already gone on display in Oliver Peoples boutiques and will show up in fashion mags this month:


SCOTS singer Shirley Manson has plenty of specs appeal – she’s fronting an ad campaign for upmarket American sunglasses designer Oliver Peoples. Shirley appears with Lord of the Rings actor Elijah Wood in the commercials. But fans who wish to hide their eyes from the sun like them will have to dig deep into their pockets – the sunglasses retail from around s182 up to s242.

What an odd pairing … a beautiful woman (wearing the Rees frames) and a hobbit (wearing the Riley frames with clip) … wearing sunglasses. I love that Shirley was chosen to appear in this ad campaign, the world doesn’t get nearly enough Shirley Manson anymore. While I’m bummed that her stint on Terminator: TSCC came to an abrupt and sad end (with the show’s cancellation) I hope it inspires Ms. Manson to get back into the studio to work on new music. While we await the release of a new Garbage album (if only) or Shirley’s much anticipated solo effort, we can content ourselves by playing as Shirley Manson in the new version of Guitar Hero. It’s a small consolation … but at least it’s something.

[Source, Source via ONTD!]

David Beckham & Ellen DeGeneres For Armani Underwear

Move over Victoria Beckham
Saturday, August 29th, 2009

Victoria Beckham payed a little visit to the Warner Bros. Studios lot in Burbank, CA this week, where The Ellen DeGeneres Show is taped, and was greeted by a huge promo photo of the latest Emporio Armani Underwear ad featuring her husband David Beckham and … Ellen DeGeneres???


Truth be told … of all the Armani Underwear ads where Becks has to share the spotlight, I think this is my fave. I mean … right?

[Photo credit: X17]