Back in 1989, the pop group Roxette (made of of singer/songwriters Per Gessle and Marie Fredriksson) took the world by storm with the release of their debut single The Look. Next month, 26 years after the release of the song, Roxette will release an updated 2015 version of the song as a single … in the hopes that The Look will find success again. The release of this new version of the song is done in partnership with Swedish fashion brand KappAhl, who approached the group for an ad campaign … and the idea to remake The Look was born. Click the embed above to get your first taste of this new version of the song, then click below to see the cover art for the single and read excerpts from Roxette‘s interview with Billboard magazine. More »
Last month, Selena Gomez was playing second fiddle to Taylor Swift in Swift‘s music video for Bad Blood. This month we learn that Selena has been named the new celebrity ambassador for Pantene haircare products. Celebrity endorsement deals like this are a pretty big deal because they can work out very well for both parties. Pantene will likely benefit from Gomez‘s army of fans and Selena will definitely benefit from the nice chunk of change that the haircare company will pay her to front their products. Both Selena and Pantene posted photos on their respective Instagram accounts and a promo video announcement was released as well. Click below to get your first look at Selena in her new role as Pantene spokesmodel and see if any of it makes you want to wash your hair with Pantene. More »
For a few years now, Target has produced Gay Pride products in celebration of marriage-equality and Pride Month overall that have come with really remarkable promo ad campaigns. This year, the company has truly outdone itself. The gallery presented here features a few of the Pride Products that will be available for sale from Target and while many of these items are really fun, I am most taken with the stunning video promo that Target has released for Pride Month. Click below to see Target‘s Take Pride promo video in full and do try to keep from bawling your eyes out. The images and sentiment are so powerful, I have a feeling that watching the video will inspire a strong emotional response. It made me tear up a bit, so you might want to have some tissues at the ready. More »
Last week Dior released their short film Secret Garden IV that features Rihanna as their new celebrity spokesmodel. At the time, I thought the clip was pretty short to be considered a short film … and I was right. The full length version of Secret Garden has just released and can be watched in full above. The clip, as you can see, is pretty fabulous … dark, mysterious. Rihanna will make a great spokesmodel for Dior, I mean, she’s already killing the game. Watch this longer version of Secret Garden by Dior and see if it makes you want to run outside in a ball gown to dance in the bright moonlight.
Yesterday we got to see promo images of Rihanna as the new celebrity spokesmodel for Dior‘s new Secret Garden ad campaign and today we get to see the short film that has been released to accompany the print campaign. The photos and video were shot/was filmed at Palace Versailles in France and are, IMHO, really beautiful. The Secret Garden IV film features a portion of a new Rihanna song titled A Night which samples the Florence + the Machine song If Only For a Night. Check out the short film above and see what you think of Ri Ri as the new face of Dior.
Promo images from Dior‘s new Secret Garden ad campaign which feature Rihanna have been released and as you can see below, the photos are haunting, striking and very beautiful. Photographed by Steven Klein, Rihanna is the latest celebrity spokesmodel (and, I understand, the fashion house’s first Black spokesmodel) for the brand, which will included a short film also called Secret Garden, set to a new Rihanna song titled A Night (which will be included on her new album — whenever it comes out). The short film should be out this week but for now, let’s feast our eyes on the ad campaign promo images below. More »
Just in time for Cinco de Mayo today (I assume), Sauza 901 tequila has released a new video commercial that stars pop star / actor Justin Timberlake as a lime. Yes, a lime. This is one of those you have to see it to believe it sort of things so … have a look above … and enjoy?
Back in December, it was announced that Rihanna was named the new creative director for Puma sportswear and today we are getting our first look at Puma‘s new ad campaign. Not only is Ri Ri calling the shots as the creative director for the brand but she is also pulling double duty as Puma‘s newest celebrity spokesmodel, of course. The first promo image from the new Puma campaign has been released and as you can see below, the goal — it would seem — is to hearken back to the fashion days of yore for this brand new Puma sportswear collection. More »
We are a little over a week away from Mother’s Day here in the US and the Hallmark Greeting Card company is getting their promo push for the holiday in high gear. This year, Hallmark has launched their #PutYourHeartToPaper campaign and as you can see in the video embedded above, they are featuring a transgender man named Alex and his mother Pam. I am not at all ashamed to admit that this video not only made me tear up but it really made me cry, like, streams down my face. Alex‘s lovely sentiments about his mother are those of most children toward their mothers … but it’s especially poignant to see the loving relationship that Alex has with his mom Pam. Watch this video to have your heart warmed and your cheeks stained with tears.
Britney Spears, as you should be well aware, is currently ruling Las Vegas, NV with her concert residency show Britney: Piece of Me at the Planet Hollywood Hotel and Casino and, as such, offers quite a bit of merchandise for sale to avid fans. Many of the products available for sale in Vegas are exclusive to the area … like her new fragrance Rocker Femme Fantasy. The promo video for this new perfume, Rocker Femme Fantasy by Britney Spears, can be seen on the TV system inside various hotels in Las Vegas advertising its sale and one industrious fan recorded the video and shared it online. If you’ve been wondering when Britney would be releasing her 45th (or so) fragrance, then wonder no more. And get thee to Las Vegas if you’d like to score a bottle of Rocker Femme Fantasy by our dear Britney Spears.