Last week Lana Del Rey announced the title of her new single, West Coast, and revealed that the song would debut in full today. Over the weekend, tho, LDR previewed the song during a concert performance in Las Vegas and then performed the track in full at Coachella. Today, tho, the song has been officially unleashed upon the world. Click the video embed above to hear West Coast, the first single from Lana‘s upcoming new album Ultraviolence. The song has a bit of a different vibe for a LDR song. If this first single is any indication, it would appear that Lana‘s sound has evolved a bit … which is very nice. Have a listen, see what you think. A new era of Lana Del Rey music is now upon us.