So Here’s How Beyoncé Kept Her New Album A Secret


As many of you know, things have been awkward between Beyoncé and me for some time now. It all started with that one time I met Jay Z at this party and we just… clicked (true story), and since then… well, it’s just been weird. But I have to admit, the name “Beyoncé” lit’rally got me out of bed at 3:30 am today when I realized I had a ton of work to do and I desperately wanted to get up whilst my three little ones were still asleep. I was so ridiculously tired, but I told myself, “Self, Beyoncé just recorded a new album, shot all of the videos, went on a world tour, and still had time to vacation with her little one. Get the hell out of bed and turn on your damn computer.” All that to say, even I had to bow down (bitches). Folks are still trying to figure out how this woman pulled it off, and Billboard has learned some interesting details. Click inside for more!

So here’s what Billboard is reporting about King Bey surprising/shaking up the world with the release of Beyoncé:

So how did Beyonce keep the project so secret? Lots of code names, for starters, and a shifting deadline that wasn’t finalized until a week ago. As Beyonce stated in a video announcing the album on her Facebook page, the plan all along was to release everything all at once – 14 songs and 17 videos – as a surprise. “I miss that immersive experience,” she says, of watching music videos like Michael Jackson’s “Thriller” as a family, as a mass event. “Now people only listen to a few seconds of a song on the iPods and they don’t really invest in the whole experience. It’s all about the single, and the hype. It’s so much that gets between the music and the art and the fans. I felt like, I don’t want anybody to get the message, when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”

According to multiple executives involved with the project who spoke with Billboard under condition of anonymity, the album really started to take shape in its current form in late October, as Beyonce started narrowing down songs that fit the more minimalist approach. Previously previewed songs “Grown Woman” (featured in a Pepsi commercial) and “Standing On The Sun” (featured in an H&M spot) were soon removed from the track list, though “Grown Woman” is featured as a bonus video-only cut. Beyonce was still working on the vocals and production until the week of Thanksgiving, before producers started being notified of their final cuts.

Then late last week, final meetings were held with Columbia, Parkwood (Beyonce’s management company) and iTunes to finalize plans for the album, which was code-named “Lily” to avoid leaks. Another final meeting announcing the album to employees and producers was held at Columbia yesterday, Dec. 12. Only the most senior executives at iTunes, the album’s exclusive distributor until a planned physical release on Dec. 21, were clued in on the plans.

This woman really is on a whole ‘nother level. Code-naming your album Lily?! LMAO. I love it.

Tonight I’ll be pulling another late night (or an early, early morning), writing and working on new projects. And when my eyes start to do that creepy, burning thing, here’s hoping I can channel, like, two ounces of this woman’s energy. She is seriously dope for pulling this off.


  • Fifi4life

    Shannon, I said it before in Trent’s post, and I’ll say it again, Beyoncé is a BOSS!!! lol

    You know when that album dropped, all hell broke loose at all the other record companies. There was weeping and nashing of teeth, as they tried to figure out why none of them had thought of this first. LMAO

    • Alecia

      I love how you said weeping and gnashing of teeth! That’s a new level of wig-snatching.
      No worries Shannon, you still run this blog thing!

    • Fifi4life

      Wait, huh?

  • Dezden

    I still cannot believe how secret this was! INSANE/AWESOME!

  • Devonte Antonio

    Shannon, girl…you know we in the Beyonce Haters Club together…and even I have succumbed to this…power…I bowed, bitch…I bowed…

    • Shannon

      Devonte Antonio, for the next 30 days I don’t even think I’ll be able to attend our regular meetings. She just… wins. She wins.

    • OG Emily

      @Devonte & Shannon – no worries, I’m still holding regular meetings. You’re welcome anytime. I haven’t bowed.

      Can we talk about the most important part of this post – YOU MET JAY?!?!? DETAILS PLEASE.

    • Shannon

      OG Emily, WAIT. You mean you’ve missed my ‘I met Jigga’ story? I’ve told it at least 8 times, lmao!

      It goes like this. I was at a Def Jam party. He was there, as in RIGHT NEXT TO ME talking to the person I was with. I get introduced and he DEMANDS that I REMOVE my sunglasses so he can SEE MY EYES. I obey. And then I go to shake his hand and– TRUE EFFING STORY– he goes “Nah, you’re gonna give me a hug.” I can’t even tell you what I was thinking during this whole interaction because I’ve moved on since then and it wouldn’t be proper but OMFG. It was insane.

      Also, he had an aura. It was blue.

    • OG Emily

      @Shannon – GAAAAAAHHHHH! Sorry I missed it before! You probably told the story 8x in Beyonce posts and I hardly ever click those. (Like I said, even though you and Devonte have DESERTED ME I’m still holding regular Haters Club meetings.)
      I am DYING over this story. DYING. Few points of reference:
      1) How was his hug? I imagine all encompassing and delicious smelling.
      2) I definitely see a blue aura on him. It’s radiant.
      3) You were wearing sunglasses. Inside. At night. Def Jam party or not, I’m still having problems getting over that part of the story. It’s been a really rough week for me Shannon – you tell us you like Miley Cyrus, everywhere I turn I can’t escape Beyonce and now I find out one of my favorite people wears her sunglasses inside at night. Sigh. I’m going back to bed.

  • blaqfury

    She continues to set the bar #BowDown

  • Aly

    Why does Beyonce look white in this picture??