As many of you know, things have been awkward between Beyoncé and me for some time now. It all started with that one time I met Jay Z at this party and we just… clicked (true story), and since then… well, it’s just been weird. But I have to admit, the name “Beyoncé” lit’rally got me out of bed at 3:30 am today when I realized I had a ton of work to do and I desperately wanted to get up whilst my three little ones were still asleep. I was so ridiculously tired, but I told myself, “Self, Beyoncé just recorded a new album, shot all of the videos, went on a world tour, and still had time to vacation with her little one. Get the hell out of bed and turn on your damn computer.” All that to say, even I had to bow down (bitches). Folks are still trying to figure out how this woman pulled it off, and Billboard has learned some interesting details. Click inside for more!
So here’s what Billboard is reporting about King Bey surprising/shaking up the world with the release of Beyoncé:
So how did Beyonce keep the project so secret? Lots of code names, for starters, and a shifting deadline that wasn’t finalized until a week ago. As Beyonce stated in a video announcing the album on her Facebook page, the plan all along was to release everything all at once – 14 songs and 17 videos – as a surprise. “I miss that immersive experience,” she says, of watching music videos like Michael Jackson’s “Thriller” as a family, as a mass event. “Now people only listen to a few seconds of a song on the iPods and they don’t really invest in the whole experience. It’s all about the single, and the hype. It’s so much that gets between the music and the art and the fans. I felt like, I don’t want anybody to get the message, when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
According to multiple executives involved with the project who spoke with Billboard under condition of anonymity, the album really started to take shape in its current form in late October, as Beyonce started narrowing down songs that fit the more minimalist approach. Previously previewed songs “Grown Woman” (featured in a Pepsi commercial) and “Standing On The Sun” (featured in an H&M spot) were soon removed from the track list, though “Grown Woman” is featured as a bonus video-only cut. Beyonce was still working on the vocals and production until the week of Thanksgiving, before producers started being notified of their final cuts.
Then late last week, final meetings were held with Columbia, Parkwood (Beyonce’s management company) and iTunes to finalize plans for the album, which was code-named “Lily” to avoid leaks. Another final meeting announcing the album to employees and producers was held at Columbia yesterday, Dec. 12. Only the most senior executives at iTunes, the album’s exclusive distributor until a planned physical release on Dec. 21, were clued in on the plans.
This woman really is on a whole ‘nother level. Code-naming your album Lily?! LMAO. I love it.
Tonight I’ll be pulling another late night (or an early, early morning), writing and working on new projects. And when my eyes start to do that creepy, burning thing, here’s hoping I can channel, like, two ounces of this woman’s energy. She is seriously dope for pulling this off.