A little while back H&M formally announced their collaboration with Beyoncé. We got our first look at one of the campaign photos, and now the full set is here. I’m not gonna lie y’all. These photos are difficult to look at… I’d love to scream ‘airbrushed’ but the truth is, she looks so natural and so effing amazing, and she can seriously just go somewhere with those abs. It’s like the GQ shoot all over again, only worse because… seriously. No airbrushing, lol! Peep the gallery for more. It’s Bey!