H&M Formally Announces Their Collaboration With Beyoncé


Back in January, one of Beyoncé‘s backup dancers let slip the news that Bey was teaming up with H&M for a collaboration this year. At the time, it was suggested that Beyoncé might be launching her own fashion line with the clothier. Today, H&M formally announces their collab with Bey and we now know that she will be the face of their Summer ad campaign. The promo ads will introduce “Beyoncé as Mrs. Carter for H&M” and — get this — will feature a NEW Beyoncé song titled Standing On The Sun! Click below to see the just-released first promo ad that features Beyoncé as Mrs. Carter for H&M and learn more about the upcoming fashion campaign.

You want even more Beyoncé? The entertainer will continue her reign of being everywhere with a new ad campaign for mass retailer H&M. Bey, who kicks off her sold-out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The ads introduce “Beyoncé as Mrs. Carter in H&M,” “the idea that women can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious,” according to a release from H&M. Look for the clothes starting the beginning of May. Says Beyoncé of the project: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” The release describes the campaign, which was shot in Nassau in the Bahamas, as “an epic fantasy, with glamour, drama and also a sense of paradise.” The commercial also features a new song from Beyoncé, Standing On The Sun, also out the beginning of May.

I assumed that Bey was going to release a line of clothing with H&M like David Beckham has been doing for the past couple of years now but it looks like she’s merely featuring in their Summer ad campaign. I’m excited by the prospect of a new song from Beyoncé coming out in May … coupled with her new track Bow Down (which was released just a few days ago) it sounds like Bey is close to releasing a new album … perhaps to further promote her upcoming world tour The Mrs. Carter Show? Beyoncé‘s domination of 2013 is showing NO SIGNS of slowing down. It’s prolly best if y’all just hang on to your weaves, buckle your seat belts and brace y’allselves for the ride.


  • Dezden

    I’m going to be scheduling a trip to another city to shop this line when it comes out. (Because we don’t have H&M here yet… FINALLY going to open one in the fall.) I hope it’s cute!! And I hope the song is fab! WOOHOO!