The ‘Veronica Mars’ Movie Kickstarter Project Reaches Its Fundraising Goal


Welp, I knew it … I knew it was just a matter of time … the Veronica Mars Movie Kickstarter project reached its fundraising goal after only 10 hours … which means that the Veronica Mars movie will go into production! As you may recall, we learned yesterday that Veronica creator Rob Thomas and lead star Kristen Bell teamed up, with a blessing from Warner Bros. Studios, to launch a Kickstarter project to raise $2 million dollars to get the film project off the ground. I absolutely knew that the fundraising goal would be reached within the 30 day timeframe … but it took only 10 hours for the full $2 million to be raised. The people have spoken (and donated) and they want a Veronica Mars movie!

You did it, Marshmallows! Less than 11 hours after Rob Thomas and Kristen Bell announced a Kickstarter campaign, fans have raised the $2 million necessary to finance a Veronica Mars movie. It’s officially on! “My mind is blown. I’ve been fantasizing about this and had to tell myself, ‘Stop it, Rob, you’re being silly. You’re setting yourself up for disappointment,’” the Mars creator tells EW. “And now today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver.” “I knew Veronica Mars fans were cool, but I had no idea they could rally with such power. They are unstoppable — just like Veronica. I will have a permanent blush on my face, feeling so lucky to be associated with this entire thing,” says Bell. The goal was to raise $2 million in 30 days. Warner Bros. Digital Distribution has agreed to put the movie into production and pick up the tab for marketing, promotion, and distribution. But exhibiting a passion that broke Kickstarter records in just six hours, fans have been flocking to the site since the page went up at 7:30 a.m. PT. And even though the goal has been reached, pledges can keep coming in.

The Veronica Mars Movie Kickstarter project has raised, thus far, over $2.6 million dollars … and there are still 29 days to go. Even tho the goal has been reached, I wouldn’t be surprised at all if fans end raising a lot MORE money for the project. See, this is how things should be done. If studios ever want to know the level of fan loyalty to a TV show etc., all they need do is ask. Loyal fans put their money where their mouths are. This is amazing news. Can you imagine what other sorts of pop culture projects could get funded in this way? What project would YOU like to see get crowd-funded in this way? Now that we know it works, the possibilities are endless.


  • Devonte Antonio

    If there is ever a win in this cruel world of cancelled TV shows…this is it…This is THE win…My brain is indeed rattling with what else we can bring back from the dead!?! If only Firefly didn’t conclude with their movie, I’d ask for a full season. If only there were enough people into Secret Circle, I’d ask for another season. BUT for sure, I’d want another season or AT LEAST a movie of Stargate:Universe….I NEEDS IT!

  • miguel

    I would LOVE if they finally made an Ugly Betty movie, but doubt it’ll be made. They tried to tie up loose ends and I HATED the ending with every part of me, and I loved every episode of the show…well, not EVERY single episode, but Betty was helpful to me – being a 16 year old chubby gay kid. :/ Oh well…

    Congrats to the VM fans, I was SO surprised because I’d refresh the page every 5 minutes and it would go up, and then I did it every few seconds, and I was just SO surprised. It’s amazing what fans are capable of doing.

  • HeatherLea1340

    If only we could get the FRIENDS movie reunion this way. Oh well, girl can dream.

    I was on my iPad watching the number go up, and managed to snag a screenshot just as it shot over 2mil. I am so thrilled.
    @trent- I chanted a few extra “hail Veronica”s just for you. ;)

    • @HeatherLea1340 — Sadly, the hold-up on the ‘Friends’ movie is with the cast. I think WB would love to make a movie if ALL of the castmembers agreed to do so. I understand a few of them don’t want to do a movie :(

    • HeatherLea1340

      I know. :( I just wish the holdouts would get over it! Give us what we want, nay, what we neeeeeed. LoL. If they would get together and say, okay if the fans donate 3mil to a chosen charity (cancer, AIDS, children, anything really) we will definitely make the movie (because I’m pretty sure WB would have no problem funding the Friends movie). That would be a fantastic way to use their power for good! It would be a win for everyone!

  • Krissy

    On one hand, I see this has a HUGE victory for fans. So excited for them.

    On the other hand…I am kind of pissed at warner bros. They took no risk, they are going to spend very little money, so all they will make is profit. Marketing and promotion will probably be cheaply digital/viral because clearly the fans are tuned into their electronics. The fans will have to pay once on Kickstarter and once at the theater…with the money going back to the WB. Kind of sucks that they are getting rewarded MORE because of their stupidity in not supporting the film in the first place.

  • Tom

    I personally would love a Brothers & Sisters movie because they left some things open ended. Also, even though Alias tied all its loose ends together I would love to see a movie where Sydney, after being out of the game for 8 years, has to go back to work.

    BUT I would sell even my grandmother and my mom as a package deal if they made a Buffy movie. I would love to see it because there is so many potential! Think about it, how is life in your 30’s for a Slayer who thought she would die by 18 and never have kids? Heck, I’d love to see a pregnant Buffy!

    It’s never gonna happen though because Sarah simply doesn’t want to do it. The studio obviously does, so much even that they even wanted to make a horrible knock off…. Honestly, if both Sarah and Alyson said in an interview tomorrow that they were game the movie would be greenlighted in a matter of hours haha…

  • hefferz

    so. freaking. excited.

  • blaqfury

    I don’t even have to think about…. CHARMED!!!

    This gives me a lil hope… Congrats to the VMars Fans for opening the door to the impossible!