Welp, I knew it … I knew it was just a matter of time … the Veronica Mars Movie Kickstarter project reached its fundraising goal after only 10 hours … which means that the Veronica Mars movie will go into production! As you may recall, we learned yesterday that Veronica creator Rob Thomas and lead star Kristen Bell teamed up, with a blessing from Warner Bros. Studios, to launch a Kickstarter project to raise $2 million dollars to get the film project off the ground. I absolutely knew that the fundraising goal would be reached within the 30 day timeframe … but it took only 10 hours for the full $2 million to be raised. The people have spoken (and donated) and they want a Veronica Mars movie!
You did it, Marshmallows! Less than 11 hours after Rob Thomas and Kristen Bell announced a Kickstarter campaign, fans have raised the $2 million necessary to finance a Veronica Mars movie. It’s officially on! “My mind is blown. I’ve been fantasizing about this and had to tell myself, ‘Stop it, Rob, you’re being silly. You’re setting yourself up for disappointment,’” the Mars creator tells EW. “And now today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver.” “I knew Veronica Mars fans were cool, but I had no idea they could rally with such power. They are unstoppable — just like Veronica. I will have a permanent blush on my face, feeling so lucky to be associated with this entire thing,” says Bell. The goal was to raise $2 million in 30 days. Warner Bros. Digital Distribution has agreed to put the movie into production and pick up the tab for marketing, promotion, and distribution. But exhibiting a passion that broke Kickstarter records in just six hours, fans have been flocking to the site since the page went up at 7:30 a.m. PT. And even though the goal has been reached, pledges can keep coming in.
The Veronica Mars Movie Kickstarter project has raised, thus far, over $2.6 million dollars … and there are still 29 days to go. Even tho the goal has been reached, I wouldn’t be surprised at all if fans end raising a lot MORE money for the project. See, this is how things should be done. If studios ever want to know the level of fan loyalty to a TV show etc., all they need do is ask. Loyal fans put their money where their mouths are. This is amazing news. Can you imagine what other sorts of pop culture projects could get funded in this way? What project would YOU like to see get crowd-funded in this way? Now that we know it works, the possibilities are endless.