In early February we learned that our dear Britney Spears is readying the release of a new fragrance called Island Fantasy. Today, we get our first look at a new promo image for the perfume … but, as pointed out by Breathe Heavy, the photo is just an old promo photo that is being recycled for use AGAIN. Previously, this promo image of Britney was used in campaign photos for Britney‘s Cosmic Radiance and Fantasy Twist fragrances. It would appear that Britney really loves the photo (or she just really hates posing for new photos) because it’s being used again for Island Fantasy.
I mean … yes, it’s a good photo of Britters but … do we really need to see it over and over and over again? I’m sure there are lots of great previously unseen photos that could be used for this new campaign … or, better yet, how about Britney take an afternoon to pose for new photos? I know she’s been bizzy buying art and going to her son’s soccer games but … c’mon. As lovely as this photo is, here’s hoping it’s the last time we see it used for a new campaign.