Not since Emma Clark the Twihard have I been so excited about a YouTube channel… lol. Actors Sarah Silverman and Michael Cera are teaming up to make my life happy. They’re down at SXSW with all the other cool people and they’ve already launched the channel, although much of the material is still a work-in-progress. Either way, I’m expecting lots of fun and weirdness so yeah. I’m psyched! Click inside to learn more.
The Hollywood Reporter has the story:
AUSTIN — Ask Sarah Silverman the meaning of “Jash” — the name of the new YouTube comedy network launched on Sunday at South by Southwest — and the comedian says it stands for, “Just Attitude So Hey.”
Not really. Jash is just a slightly askew version of “Josh,” their first choice, which was already taken. The acronym came later, over dinner with Silverman’s co-founders: Michael Cera, sketch duo Tim Heidecker and Eric Wareheim, and rap-comic Reggie Watts.
“Literally, we were at a restaurant and Tim said, ‘Just attitude!’ Which is so Tim,” Silverman told The Hollywood Reporter over a barbecue brunch shortly before the site’s official kickoff. “And then Michael Cera said, ‘So…hey?’ Which is so Michael Cera.”…
“We each have pages within Jash and we each can curate those pages,” Silverman said. “This is what we think is funny. It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail.”
While definitely a channel-in-progress, the group is already hard at work on material to fill its pages — everything from a “French film noir trailer” from Silverman to a 25-minute short film from Cera, who, fresh off Netflix’s Arrested Development revival, is taking full advantage of new distribution avenues.
This sounds like fun, right? Michael and Sarah seem like they’d make a great team– mad props to Google for figuring that out and offering this gig. And I gotsta see Sarah‘s “French film noir trailer”… LMAO. No way that’s not gonna be hilarious!