Over the weekend we got to see the first full length trailer for the forthcoming third season of Game of Thrones on HBO and today we get to see a very cool new newspaper ad for the show. HBO ran a 2-page ad for Game of Thrones season 3 in yesterday’s issue of The New York Times and, as you can see below, a dragon is the main attraction. Every once in a while, a clever ad campaign comes along that really stands apart from the banal crowd … this GoT ad is one of those clever surprises. Check it out below.
Near be dragons. A full-page ad, located in the Monday, February 25th edition of the New York Times, seems custom-designed to light up fantasy fans’ pleasure centers. The clever Game of Thrones ad features what looks unmistakably like the shadow of one of Khaleesi’s dragons, cast across a series of dummy articles, with headlines like “Lost Film Returns.” Less stable readers might even do a double-take above to make sure some sort of dragon apocalypse isn’t actually underway. Like those dragons, the show will be returning to HBO for a third season on March 31st.
Brilliant. Just, brilliant. I couldn’t be MORE excited for the return of Game of Thrones but, man, if HBO keeps up this kind of promo push, I’m probably going to lose my mind before the third season of GoT returns on March 31. Isn’t this ad the best? I love it!