Late last month, Trent Reznor of Nine Inch Nails and How to Destroy Angels announced the forthcoming March release of HTDA‘s debut album Welcome Oblivion. Today we get to hear the album in FULL online. HTDA has teamed up with Pitchfork.com to offer fans an album listening experience that emulates the “classic album experience”. Back in the day, before MP3s, folks used to listen to albums in full, from start to finish, in one sitting. Now, thanks to Pitchfork‘s new Pitchfork Advance service, that experience can be enjoyed again. Click below to learn more … then take a listen to Welcome Oblivion in full.
How to destroy angels_, Trent Reznor’s project with his wife Mariqueen Maandig and longtime collaborators Rob Sheridan and Atticus Ross, will release their debut long-player Welcome oblivion March 5 via Columbia Records. It follows their EPs An omen from 2012 and How to Destroy Angels from 2010. Today, we’re streaming the record in full on Pitchfork Advance, our new immersive music streaming platform designed to emulate the classic album experience. Listen to the record here. Pitchfork Advance showcases an interactive listening environment featuring pre-release albums streams with dynamic graphics and a host of tools that allows fans to engage with album art, lyrics, credits, track listings, artist info, and more while they listen.
This is, IMHO, a very clever idea. I love listening to albums on vinyl because you have to hear the whole thing in full, in one sitting. I like to open the album artwork in front of me and I read lyrics and liner notes as the music plays. This Pitchfork Advance thing mimics that experience for listeners online. I’ve listened to Welcome Oblivion in full and I really enjoy it as a whole. I was able to flick thru album art, liner notes and video graphics as I listened to the music as it played. Are you ready to hear the debut album Welcome Oblivion by How to Destroy Angels? Click HERE and have at it. Let me know what you think in the comments below.