As you may recall we got to see a couple of new photos of David Beckham modeling some new pieces from the Spring/Summer 2013 collection from David Beckham Bodywear by H&M. Today we get to see a NEW SHORT FILM that was directed by Guy Ritchie and features a very cheeky Becks running all over LA in his underwear. As you might guess, it’s a terribly effective way to market his clothing line. Not only is the video sexy but it’s also incredibly funny and smart. I’ve already watched it a few times, I think you’ll do the same. Enjoy!