Katie Holmes Is The New Face Of Bobbi Brown Cosmetics


Katie Holmes has been unveiled today as the new face of Bobbi Brown Cosmetics. As you may know, Bobbi Brown is a former model and not the ex-husband of the late Whitney Houston. For a while now, Brown has enjoyed some success with her cosmetics line and has decided to hire Katie Holmes as the first celebrity spokesmodel for the brand. Click below to see Katie’s first promo photo for Bobbi Brown Cosmetics and learn more about her collaboration with the model turned make-up mogul.

News broke last September that Katie Holmes would sign on to be the first celebrity face of cosmetics company Bobbi Brown, and now here’s a look at the first of two ad images featuring the actress. Holmes, looking quite smoldering in a smudgy, smokey eye, loose waves and a hefty tangle of necklaces, is repping the brand’s new Long-Wear Cream Shadow Sticks. Those products will be available later this week, but the official campaign breaks mid-February. With Bobbi Brown’s natural approach to beauty and Holmes’ equally minimal makeup look, this partnership makes a lot of sense to us. And the actress herself would agree. “I really like her philosophy that makeup makes you feel beautiful,” says Holmes. And she’s apparently been a longtime wearer of the brand. “I’ve always been a fan of her makeup, because it’s so easy to apply. Her color palettes aren’t extreme, so when I first started wearing makeup it felt comfortable and I didn’t feel like I had too much on, which can happen.”

Wow, this is a stunning photo. I really like this sophisticated look on Katie. She may not ooze sex appeal pizzazz but she definitely carries herself beautifully and stately. I don’t know that Katie’s campaign will inspire massive sales of Bobbi Brown Cosmetics (which, I’m afraid I must confess, I never heard of before now) but I hope it does. It’s really great to see Katie spread her wings and fly again.


  • emily

    I did not recognize her in the top photo! Makeup or photoshop? Mix of both? Whatever it is it’s woooorking ….

  • AwesomeMargie

    This cannot be Bobbi Brown, former GF of Janie Lane of Warrant and Cherry Pie girl. This Bobbi Brown has had a make-up line since the early 90’s. I wore it all the time. It was geared towards the youth market. Regardless, I’m on it!

  • nicole

    girl looks gooooooood

  • NC

    I realize you noted that you’d never heard of Bobbi Brown cosmetics before but the creator was certainly never a model and she has had GREAT success for more than two decades already including VOGUE covers, books published, and her namesake cosmetics company bought by beauty giant Estée Lauder in 1995.

    My older sister had one of her beauty books in the later 1990s so I’ve known about her for a long time and, though I don’t use her products, I thought a female entrepreneur success should get more credit and truth than here if a 2 minute google search can reveal more, or simply not state things if you aren’t sure esp since BB is not the meat of the “story”.

    Anyways, a longtime reader and fan who just wanted to pop in with a correction.

    Happy New Year, Trent and Shannon! Best Wishes

    • @NC — I must confess I don’t know much about cosmetics or cosmetics companies. I’m very impressed by Brown’s entrepreneurial successes, tho.

  • Krissy

    Once I noticed that she only smiles with half of her face, I see it all the time now in all of her pictures. I really hope that she didn’t have some sort of nerve damage during a procedure. (She is too naturally pretty to be messing with her face).

    I am not a fan of her “acting”, but she is pretty!

    • bliss

      Yes, I feel the same way about her smile/smirk! Something about her has always bothered me including her acting. Bobbi Brown cosmetics still has a great reputation among my friends and peers so it’s great that she picked someone that actually uses her products.

  • Joan

    Katie looks absolutely stunning when she cleans up. Beautiful!

  • Dezden

    LMFAO at “Yes, Bobbi … not Bobby”