Katie Holmes has been unveiled today as the new face of Bobbi Brown Cosmetics. As you may know, Bobbi Brown is a former model and not the ex-husband of the late Whitney Houston. For a while now, Brown has enjoyed some success with her cosmetics line and has decided to hire Katie Holmes as the first celebrity spokesmodel for the brand. Click below to see Katie’s first promo photo for Bobbi Brown Cosmetics and learn more about her collaboration with the model turned make-up mogul.
News broke last September that Katie Holmes would sign on to be the first celebrity face of cosmetics company Bobbi Brown, and now here’s a look at the first of two ad images featuring the actress. Holmes, looking quite smoldering in a smudgy, smokey eye, loose waves and a hefty tangle of necklaces, is repping the brand’s new Long-Wear Cream Shadow Sticks. Those products will be available later this week, but the official campaign breaks mid-February. With Bobbi Brown’s natural approach to beauty and Holmes’ equally minimal makeup look, this partnership makes a lot of sense to us. And the actress herself would agree. “I really like her philosophy that makeup makes you feel beautiful,” says Holmes. And she’s apparently been a longtime wearer of the brand. “I’ve always been a fan of her makeup, because it’s so easy to apply. Her color palettes aren’t extreme, so when I first started wearing makeup it felt comfortable and I didn’t feel like I had too much on, which can happen.”
Wow, this is a stunning photo. I really like this sophisticated look on Katie. She may not ooze sex appeal pizzazz but she definitely carries herself beautifully and stately. I don’t know that Katie’s campaign will inspire massive sales of Bobbi Brown Cosmetics (which, I’m afraid I must confess, I never heard of before now) but I hope it does. It’s really great to see Katie spread her wings and fly again.