A Gender-Neutral Easy Bake Oven Is On The Way!

Victory!

Last week we learned that a 13-year old girl named McKenna Pope started a petition in the hopes that Hasbro will manufacture a gender-neutral Easy Bake Oven, one that will be marketed to both girls and boys. Today we learn that McKenna was successful and that Hasbro has announced that they will, in fact, manufacture a gender-neutral Easy Bake Oven for both boys and girls. After McKenna met with the toy company, Hasbro issued a statement announcing the forthcoming release of a black and silver oven, perfect for children of both genders :)

Hasbro says it will soon reveal a gender-neutral Easy-Bake Oven after meeting with a New Jersey girl who started a campaign calling on the toy maker to make one that appeals to all kids. McKenna Pope, 13, of Garfield, N.J., got more than 40,000 signatures on her online petition at Change.org and the support of celebrity chefs including Bobby Flay, who backed her call for Hasbro to make a gender-neutral oven and to include boys in the ads. She was prompted to start the petition after shopping for an Easy-Bake as a Christmas present for her 4-year-old brother, Gavyn Boscio, and finding them only in purple and pink. Hasbro invited McKenna and her family to its Pawtucket, R.I., headquarters to meet with its Easy-Bake team, and on Monday, they drove to Rhode Island from New Jersey. During the meeting, Hasbro executives showed off a prototype of their newest Easy-Bake: one that’s black, silver and blue. Hasbro has been working on the new color scheme and design for about 18 months, and decided to invite McKenna to see it and offer her thoughts, said John Frascotti, Hasbro’s chief marketing officer. McKenna said the company is doing everything she asked, including putting boys in the ads. “I think that they really met most or even all of what I wanted them to do, and they really amazed me,” she said, adding that Gavyn thought the new design was “awesome.” Frascotti pointed out that the classic toy has had about a dozen different color schemes, from yellow to green to teal to silver, since first being introduced in 1963. The most recent iteration, introduced in 2011, is mostly purple with pink accents. He said it’s sold well since then, and that prompted the company to look for a way to update it and to broaden the consumer base by doing it in different colors. “It’s actually a product that’s played with by both boys and girls,” he said. “We will continue to offer the existing product too because it’s so popular.” Hasbro plans to introduce the new color scheme at the industry’s Toy Fair in New York in February. Frascotti said people are likely to see it on store shelves next summer. As for McKenna’s Christmas present for her brother, she said the TV show “Inside Edition” gave the family an Easy-Bake Oven after learning of her campaign. For Christmas, she said, she’ll probably buy him some mixes to bake in it.

Is this not the best thing you’ve heard all day? First off, Bravo Hasbro for deciding to finally market this toy to both girls and boys. I don’t believe FOR A SECOND that they were planning to market this toy to boys before McKenna started her petition … and, honestly, I find it hard to believe that the company was already planning the release of a black and silver toy. I mean, it’s possible but … I’m not sure I believe it. Secondly, how inspiring is it that a 13-year old girl managed to make something so significant happen just because she wanted to help out her little brother? If this isn’t proof that where there is a will, there is a way. As I mentioned before, I played with an Easy Bake Oven when I was little. I am happy to know that now both girls and boys can happily play with this very fun toy equally, without incident. This is just the best news.

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  1. Dennis

    A few years ago they did have a “Queasy Bake Cookerator” (Oven) for boys. It had cake pans to make grub cakes and other bug like treats. It looked like a possessed Easy Bake and when the light was turned on a spooky face appeared on the front window of the oven. I think this was my personal favorite design as I love Halloween like things. There was even a blender to match. I’m glad that there will be more designs that are attractive to everyone. Its a fun item for all kids. Everyone should get to make tiny treats!

  2. KiTX

    My family and I lamented over not being able to find anything but pink and white Easy Bakes in the EARLY 2000s for my male cousin, who loved cooking from an early age (and now at age 15 is a far better cook than I will probably ever be. His waffles are to die for.) High five to McKenna!

  3. Dee

    I LOVED my Easy Bake! I was 7, and my parents took me to see Santa, and I whispered in his ear that I wanted a blue Easy Bake oven. I told nobody else what I wanted. And I got it! And it was blue! No matter what my big brother said, I knew Santa was real then. My nephew had a Queasy Bake, he thought it was great because it combine his two favorite things bugs and cooking.

  4. Anna

    This is so fantastic! You go McKenna! Mini feminist in the making, I love it :)

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