David Beckham never wants for endorsement deals. We all know he is the face of his David Beckham Bodywear line of undergarments sold exclusively at H&M stores worldwide. But today we learn that Becks has signed a deal with Breitling watches to be the new face of their Transocean Chronograph Unitime Worldtime Watch (yeah, try saying that out loud 5 times fast). Breitling has released a couple of promo photos along with a pretty fantastic behind the scenes video from the photoshoot. Click below to see Becks showing off his shiny new watch.
Breitling has chosen David Beckham as the face of its Transocean Chronograph Unitime worldtimer watch. The new campaign establishes a long-term partnership between the innovative and historic Swiss brand and one of the world’s most celebrated icons. Through its long-established ties with aviation, the sky has always been the limit for Breitling – as the brand has proved throughout its history by creating a number of travel watches including the famous Unitime in the 1950s and 60s. In the spring of 2012, it took things to the next level by presenting the Transocean Chronograph Unitime. Equipped with the new Manufacture Breitling Caliber B05 featuring a patented mechanism, this worldtimer chronograph has asserted itself as the ultimate travel watch thanks to its double disk enabling permanent readings of the time in all 24 timezones, and its ultra-user-friendly crown-operated correction system. One of the world’s most successful sportsmen and style icons, Beckham stars in the Breitling advertisement featuring a highly evocative visual shot by renowned American photographer Anthony Mandler. On the runway of the Mojave Air & Space Port in California, the striking image shows Beckham standing in front of a private jet wearing his Transocean Chronograph Unitime. “I’ve always been a long-time admirer of Breitling,” said David Beckham. “As a company, they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand.”
David Beckham is a great spokesmodel for any brand, to be honest. He is the kind of guy who manages to be masculine and fashionable all at the same time. He reaches a target audience that includes fashion-conscious men AND women who want their men to look/dress better. Breitling make amazing watches, I can see how a partnership with Becks might help boost sales … especially around the holidays. That being said, these kinds of fancy watches aren’t really my thing but if they were, I’d respond favorably, I think, to an endorsement by David Beckham.