Azealia Banks And ‘Asos’ Release An Interactive Shopping Music Video For ‘Fierce’


It’s been a while since I had an excuse to talk about Asos (not that I should need one), my absolute favorite place to shop ever. Y’all may remember when I first got to PITNB I was raving about it, and I mentioned that Emma Stone covered their magazine before. Anyhoo, Azealia Banks (who has been pumping out these videos like cray has teamed up with the brand to come up with the coolest idea ever– an interactive shopping music video AKA my dream come true! You know how you’ll be watching a video, and you’ll want to know what the artist is wearing and where, exactly, you can get it? Yeah. They just solved that problem for us. Fierce is  a previously unreleased single from Azealia’s forthcoming Broke With Expensive Taste debut album, and I’m loving the track. The video (which feels more like a trailer) is pretty fab, and it makes sooo much sense that Yung Rapunxel has teamed up with Asos. Peep the video for more and watch the interactive shopping version here — you’ll see Azealia’s clothing and accessories pop up for your viewing (and/or purchasing) pleasure. What do ya’ll think of this idea? I love it! Also, click inside for some pics from Azealia’s Asos campaign.

Azealia Banks For Asos: