In late September, just before the release of their new album Push and Shove, No Doubt gave us our first listen of their new song Looking Hot. Today we get to see the official music video for the track and as you can see above … it’s an interesting video. The vid was directed by Melina Matsoukas, the woman who directed Rihanna‘s award-winning video for We Found Love. The video was shot over two days last month on the Valuzat Movie Ranch in Santa Clarita, CA. All of that sounds well and good but, I’m not sure I really care for the video treatment. As you can see, the video is Cowboys vs. Indians themed … which sounds innocent enough but I always bristle at the image of Native Americans treated as costumed characters. In Native American culture, feathered headdresses and brightly colored clothing are sacred things … when they are used as “fun costumes to wear” at parties, etc. I, personally, feel the sacredness is cheapened. What do y’all think of this video? Do you dig it? I still love the song but the vid, I’m not so sure :/ UPDATE: No Doubt have pulled the music video and have issued a statement regarding the insensitivity to Native Americans. Click below to read the full text of the statement.
In Regards to Our “Looking Hot” Music Video
Posted 11/3/2012 |
As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.
- No Doubt