Watch: No Doubt Releases A Music Video For ‘Looking Hot’ [UPDATE]

The Band Has PULLED the Video for being Insensitive to Native Americans
Cowboys v. Indians

In late September, just before the release of their new album Push and Shove, No Doubt gave us our first listen of their new song Looking Hot. Today we get to see the official music video for the track and as you can see above … it’s an interesting video. The vid was directed by Melina Matsoukas, the woman who directed Rihanna‘s award-winning video for We Found Love. The video was shot over two days last month on the Valuzat Movie Ranch in Santa Clarita, CA. All of that sounds well and good but, I’m not sure I really care for the video treatment. As you can see, the video is Cowboys vs. Indians themed … which sounds innocent enough but I always bristle at the image of Native Americans treated as costumed characters. In Native American culture, feathered headdresses and brightly colored clothing are sacred things … when they are used as “fun costumes to wear” at parties, etc. I, personally, feel the sacredness is cheapened. What do y’all think of this video? Do you dig it? I still love the song but the vid, I’m not so sure :/ UPDATE: No Doubt have pulled the music video and have issued a statement regarding the insensitivity to Native Americans. Click below to read the full text of the statement.

In Regards to Our “Looking Hot” Music Video

Posted 11/3/2012 |

As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.

- No Doubt

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  1. Now this is interesting. In a couple of scenes from the ‘Ride’ video Lana Del Rey was wearing a headdress and I thought it was cool, though people did bring up the same questions you’re asking about Native American cultural [mis]representation. But this video is different– the whole THEME is centered around this Cowboys v. Indians movement (and honestly, it makes me rethink the LDR scenes). I’m kinda surprised that No Doubt was into it; I wouldn’t expect this from them, although people criticized Gwen for her Harajuku Girl thing… hmmm. Tricky. I gotta admit, I love No Doubt, but I’m not really feeling the vid.

    • somuchcloser

      I thought the same thing in the Lana Del Rey video – do you really want to wear a headdress as a fashion piece? Gwen definitely likes to take fashion from other cultures – remember when she was so into bindis in the 90′s? I don’t get how they could take the time to speak with Native American studies professors and NOT realize that some people may be offended by this.

  2. No Doubt just released a statement and took down the video: http://www.nodoubt.com/news/default.aspx?nid=39659

  3. Diana

    I’m sure this was more or less Gwen Stefani’s idea since she seems to be fond of making other cultures some sort of ‘fashion’ thing. I think Gwen needs to come down from her fantasy world and seriously get real. We all know how she treated ‘her’ Harajuku Girls as her own fashion ‘accessories’ and how she’s appropriated many different cultures throughout her career.
    I’m sure it’s done innocently enough but, Gwen really needs to come back to Earth. There’s something about her that really bugs me (even though I’ve been a No Doubt fan for as long as I can remember…) It just seems like she’s really out of touch with things sometimes. At least they apologized.

  4. 2cents

    this is a good topic for discussion, i think
    i haven’t seen the video– i can’t! :( but were No Doubt actually mocking or trivializing Native Americans (or them thar hardworking cowboys)?
    do Madonna’s costumes (or Kylie’s for that matter): cowboys, latinos, ghetto fab, geishas, hindus, African, etc. marginalize those cultures? why are their depictions “art” & not taboo?
    i CAN see the uproar of Harry as Nazi… i’m not totally dim
    [aside: Gwen looks amazing in the photo to me, not typical Native American--but what do i know, clearly-- kinda albino Native American? an unrepresented minority, to be sure! kudos for that!?]

  5. This seems like somthing they would’ve/ could’ve/ should’ve thought about BEFORE spending all the time, effort and money on making the video.

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