Remember back in February, around the birth of their first born child, Beyoncé and hubby Jay-Z announced that they were planning to trademark the name of their little girl, Blue Ivy? Yeah, well, that is not gonna happen after all. It turns out that an events planning company in Boston, MA called Blue Ivy Events already owns the trademark and a judge ruled that they will keep control of the name, shutting out B-Jay completely from owning the trademark of their daughter’s name. Oh snap.
A Boston event planning company has won a legal battle against one of the biggest stars in the world. Blue Ivy Events in Boston will keep the name that they have operated under since 2009. If the name “Blue Ivy” sounds familiar, it is likely because it is the name singer Beyonce Knowles and her rapper/entrepreneur husband Shawn “Jay-Z” Carter gave to their firstborn child earlier this year. After her child’s birth, the 31-year-old songstress tried to trademark the name, reportedly to begin a line of baby products. It wasn’t long before Blue Ivy Events owner Veronica Alexandra was thrust into the spotlight as she tried to defend her company’s name. On Tuesday, Alexandra won the battle and trademark protection for the name “Blue Ivy.” The ruling means the Carters have no legal rights to keep the name to themselves. There appears to be no hard feelings between the parties. In fact, the Blue Ivy Events website features a picture of hip hop’s royal couple along with a message that reads “Congrats to our soul mate couple with baby Blue Ivy.”
Honestly, I don’t have any strong personal feelings either way. But yes, I agree that the Blue Ivy Events company should retain ownership of the trademark because they owned it first. I totally understand why Beyoncé and Jay-Z would want to own the trademark on their daughter’s name because they would have complete control over how it is used (financially, etc.) but someone else owned the name first. I sincerely doubt this will have any substantial impact on little Miss Blue Ivy Carter. She will likely never even know what a big fuss her cute little name caused.