As we all know, Lana Del Rey is the new face of H&M which means we get to see more pictures of the singer being all tragic and beautiful and vintage. Believe it or not, I’m totally okay with that! I’m still a big fan of LDR‘s and I really loved her last video for Ride. In the new Winter 2012 campaign photos, Lana (photographed by Sølve Sundsbø) is rocking hella leather and some sexy outerwear, as she stands alongside vintage cars in a garage. And you know what to expect by now, so let’s not be surprised at the total lack of facial expressions, lmao. It’s really hard to look tragic AND gorgeous at the same damn time! But I do like that these photos are at least more visually interesting than those from the Fall campaign. Peep the gallery for more!