The last time we saw a crazy, sexy, epic short movie-type video, we were getting our lives changed by the visuals from Frank Ocean’s Pyramids. Lana Del Rey’s Ride (which we first heard a few weeks back) may not feature demon-possessed strippers (or John Mayer), but her new 10-minute long video is still pretty awesome. The narrative of the video shows us LDR as a wandering young beauty who finds herself in the arms of many-a-biker. Bad ass sugar daddies (and daddy issues, therefore) abound, and although the song and video have that familiar tragic Lana Del Rey feel (i.e. Summertime Sadness and National Anthem), Ride stands apart as more visually enticing, I think, than some of her other work. My favorite part comes towards the second half of the video where, for whatever reason, Lana is donning a Native American headdress. Love it!
What do y’all think of the new video? Ride was produced by the legendary Rick Rubin (ahhh, now the video really makes sense) and is the first single off Born To Die: The Paradise Edition. You can check out the lyrics (which I kinda lurve) over at DirectLyrics.0